NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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InMobi

OCTOBER 29, 2021

have to say about privacy, mobile advertising and data collection? through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection. Key Highlights 57% said they would prefer that mobile apps have ads, rather than having to pay to download apps.

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VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

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Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Let’s Recap.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

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Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

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Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. They buy an audience, not an ad space.

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

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Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

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VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Deliveroo Expands Ad Offering.

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Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Header bidding is beneficial for both publishers and buyers/advertisers with the focus being on publishers.

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Digiday

NOVEMBER 2, 2022

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of the holiday season. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. These networks do the work for you.

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Monetize More

JULY 28, 2022

Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup. However, Open Bidding also delivers a lower yield because cookie matching on this platform isn’t effective enough if you compare Ad RPMs to header bidding.

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VideoWeek

SEPTEMBER 29, 2023

. “LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

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VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories.

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