Ad Space, Ad Targeting and Display Advertising

What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

JULY 25, 2023

To understand this better, consider a popular news website looking to monetize its space through display advertising. Instead of manually negotiating with multiple advertisers, the website can use an SSP. The platform opens the site’s ad space up to for bidding from relevant demand partners.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Space Ad Inventory

What is Programmatic Media Buying?

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media

Media Demand Side Platform Data Management Platform Ad Space

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. And boost your return on ad spend (ROAS) significantly. The ad previews two different listed apartments.

Pop-Up

Pop-Up Conversion Banner Display Advertising

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue.

Header Bidding

Header Bidding Native Advertising Banner Video Ads

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Drawbacks of In-App Advertising. Banner Ads. Although Brid.TV

Advertising

Advertising CPM Mobile Ads CPC

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network

Ad network Mobile Ads Header Bidding CPM

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding

Header Bidding Fill rate Ad Server Audience

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. How do you monetize web traffic?

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

AUGUST 8, 2023

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. Work With Us What Is Programmatic Advertising (with Examples)? The advertiser who wins the auction will have their ad displayed on the website.

Advertising

Advertising Ad Space Impressions Healthcare

6 Proven Advertising Strategies for Online Success

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising

Advertising Retargeting Conversion Rate Native Advertising

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms). What are in-app ads?

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. You can also run call-only ads, and shopping ads.

Ad network

Ad network Conversion CPC CPM

AdTech Trends

What Is a Supply Side Platform (SSP)? A Guide for Publishers

What is Programmatic Media Buying?

Trending Sources

Programmatic Ad Formats Mini-Series: Display

33 Display Ad Examples That Are Finger Clicking Good

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

The Ultimate Guide to In-App Advertising for Publishers

How To Build a Demand-Side Platform (DSP)

20 Best Mobile Ad Networks for Publishers and App Developers

How Publishers Can Make More Money With AdTech

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Best Programmatic Advertising Case Studies for Exceptional ROAS

6 Proven Advertising Strategies for Online Success

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

The Best Mobile Ad Networks For 2023

17 Cheapest Ad Networks for Best PPC Conversions in 2024

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