Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

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Ad network Header Bidding Ad Ops Ad Server 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

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Cookies First-Party Cookies Audience Retargeting 90

Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. And I want to do this in 15 minutes or less.

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Advertising Agency Real Estate Ad Tech 52

VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. In the mobile in-app space, these SSP connections occur most often through an SDK.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. And I want to do this in 15 minutes or less.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech. Start.io (Formerly StartApp).

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Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. For a more refined and targeted ad delivery, leveraging QPS programmatic strategies is the way forward.

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Ad Exchange Ad Tech Non-Profit ROI 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Simple interface. Control your inventory from one place. Preferred deal.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

MARCH 1, 2023

I like what Facebook is doing, but that was before I started to understand that they are not playing in the right way, e.g. they are not providing transparency to digital agencies. Of course that’s somewhat changed now with the introduction of privacy laws, like the GDPR. The ecosystem isn’t ready for those ads yet.

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Advertising Communications Audience Ad Server 59

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Is it interoperable? Who are the partners?

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Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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Advertising Marketing Pop-Up Cookies 40