Ad Monsters

DECEMBER 19, 2024

It also integrates with data warehouses, ad servers, and chat support. The platforms Listings Booster feature makes setting up a campaign a breeze and doesnt require existing creative or an agency. It offers a wide range of targeting based on visitor location, destinations, and audiences.

Ad Tech 94

Ad Tech Cookies Ad Server Audience 94

Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

Ad Server 98

Ad Server Ad Tech Electronics Agency 98

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 98

Agency Media Cookies Communications 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Ad Monsters

JULY 14, 2022

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. If the publisher is already working with AM360, they no longer need an additional ad server to monetize their newsletters. Ad Serving Capabilities and Programmatic Monetization.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 64

Ad Tech Ad Server Agency Media 64

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. This slight anomaly proved as Business Insider pointed out, “a 40-second server malfunction at just one vendor could cause a large ripple effect.”

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

MAY 29, 2024

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Ops Mage significantly boosts media plan efficiency and scalability through direct integrations with publisher ad servers and DSPs, facilitating a seamless data connection between advertisers and publishers.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Martech

APRIL 3, 2025

and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making. Placements.io

MarTech 77

MarTech Ad Server Audience Entertainment 77

VideoWeek

SEPTEMBER 27, 2024

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

VideoWeek

JANUARY 9, 2025

Compass will also enable advertisers to connect up with data from a number of third-party providers including LiveRamp, Snowflake, VideoAmp, and Affinity Solutions, while agency holding group Publicis has agreed an integration via its CoreAI offering. Outside of new data offerings, Disney announced a new live sports-focussed ad offering.

Ad Server 52

Ad Server Audience Advertising Agency 52

Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Now they can make it more valuable.

Ad Targeting 88

Ad Targeting Ad Server Geo targeting Ad Tech 88

Martech Series

DECEMBER 27, 2022

A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 For Europe, IAB’s report on Attitudes to Programmatic Advertising, published in October 2022 showed that more than 50% of advertisers, publishers, agencies and ad tech consider CTV as a key to programmatic growth.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Ad Monsters

MAY 23, 2022

They will have all the necessary tools to get the job done, either handling everything on their own or complementing a publisher’s internal ad ops team.” ” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 72

Ad Server Audience Conversion Agency 72

Advendio

FEBRUARY 22, 2023

Direct Creative Removal Our Creative Upload feature (for Google Ad Manager and Xandr) has been enhanced to include the ability to remove creatives, allowing you to easily exchange or stop items from being delivered. The information delivered is synchronized with connected ad servers.

Ad Server 97

Ad Server Finance Media Advertising 97

Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. no repeating ads).

Ad Server 72

Ad Server Impressions Audience Conversion 72

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Digiday

MAY 8, 2023

Initial launch partners include media owners Fubo and LG Ads, with buy-side participants including Mars plus media agencies Dentsu, Havas and Omnicom in Germany, among others. “We think for a buyer, if you say, ‘Hey, great, you can run your campaign, but it’s only if the publisher is using a particular ad server.’

Ad Server 67

Ad Server Demand Side Platform Ad Tech Media 67

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Basis

AUGUST 15, 2022

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. How to Automate Your Workflow. Advertising workflow management can feel like a daunting task—but it doesn’t have to be.

Ad Server 97

Ad Server Viewability Retargeting Advertising 97

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.”

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

VideoWeek

AUGUST 3, 2022

Earlier this year the product entered beta testing, giving a number of media agencies and brands access to the data for the first time. “Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh.

Ad Server 64

Ad Server Audience Agency Media 64

VideoWeek

APRIL 10, 2024

The 2024 categories are: Campaigns Best CTV Campaign Best Social Video Campaign Best Cross-Media Video Campaign Best Use of Data Best Video Campaign Best Performance Campaign Best Commerce Media Campaign Best Video/TV Out of Home Campaign Best Use of AI Technology Best CTV App Innovation Best CTV Ad Tech Innovation Best Video Ad Tech Innovation Best (..)

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Ad Inventory 78

Ad Inventory Ad Server MarTech eCommerce 78

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

VideoWeek

JULY 19, 2024

Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59