Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Programmatic Ads Benefits. Simplified Advertising process.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. The winning bid is then sent back to the website, where the ad is shown to the user. publishers).

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech. Start.io (Formerly StartApp).

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66