InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have, are you running agency sales? Are you talking to agencies around running direct sales? Are you firing events at the right place? Are you firing pixel trackers?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Clearcode

JULY 24, 2023

To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. publishers).

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Lemonads

SEPTEMBER 18, 2020

AdsKeeper Review Company Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. That’s right, but let’s discover more about AdsKeeper’s Company !

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. Even larger publishers and networks feel the pressure of maintaining ad ops and sales teams, so they frequently turn to third-party agencies to handle direct deals, such as TargetVideo. This entire process is difficult for any smaller publisher.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

MAY 17, 2018

A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. Inevitably there will be networks that earn you better fill rates, while others provide higher eCPMs. Savvy mobile publishers don’t navigate the ad tech landscape alone.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. An advertising agency partnered with Clearcode to improve the performance of its ad network and expand the feature set.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

InMobi

JULY 26, 2021

Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Lemonads

SEPTEMBER 10, 2020

This is especially powerful for agencies looking to make a positive brand impact. Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. Their ads blend seamlessly into all native environments.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

FEBRUARY 28, 2021

UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. Thus, publishers partnered with Universal ID partners will have a higher fill rate. This is where the Universal IDs (or UIDs) come in.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

DECEMBER 21, 2022

The platform boasts high ad fill rates and partnerships with some of the best ad vendors on the market, including AdMob, MoPub, AppLovin, and more. Key Features: Programmatic and direct deals AI-powered ad optimization High reported ad fill rates Excellent support for developers and publishers Extensive mobile SDK available.

Ad network 65

Ad network Mobile Ads Header Bidding CPM 65

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network is more tailored toward advertisers and aims to help brands and agencies launch and optimize performance-driven ad campaigns and reach new customers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Digiday

MARCH 13, 2023

programmatic business sees a 26% decrease in its CPMs when the content is flagged as unsafe but when fill rate is taken into account, that number becomes worse at 37%, according to Katherine Le Ruez, the director of commercial strategy and operations at The Guardian. On average, The Guardian’s U.K.

CPM 53

CPM Viewability Marketing Fill rate 53