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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Programmatic Ads Benefits. Simplified Advertising process.

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Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. You're adding more ad networks here.

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Key Features of an SSP

Clearcode

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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How Publishers Can Make More Money With AdTech

Clearcode

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Smart is a feature-rich ad server , SSP, and DSP.

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20 Best Video Ad Networks for Publishers

Brid.tv

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? This network lets publishers monetize videos with top-quality demand at premium rates.