Drawbacks and Benefits of Header Bidding for Apps [VIDEO]
InMobi
JULY 24, 2019
For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
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