Advendio

JUNE 26, 2025

Here’s a detailed summary of what we’ve been up to during this quarter: Industry Events This quarter, we had the pleasure of attending and sponsoring multiple events in the advertising technology sector. Current Job Openings Discover your path to a fulfilling career in advertising technology with ADvendio.

Retail 59

Retail Ad Server Ad Tech Conversion 59

VideoWeek

JUNE 30, 2025

” Custodians of OOH Singh argues that OOH budgets have long been concentrated in the hands of big brands and major agencies, “who have done a really good job within OOH for a very long time.” And that’s really looking at the success of programmatic buying.” “How do we use that as another screen for video?

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

JUNE 6, 2025

Meanwhile, AI platforms are growing on the back of open web content, impacting publisher revenues and misrepresenting advertisers. The intersection of regulatory upheaval, technological readiness, and advertiser desperation has created a rare window of opportunity,” said Brendan Norman. “It Read more on VideoWeek.

Media 52

Media Agency Finance Ad Tech 52

VideoWeek

MARCH 21, 2025

Publicis Integrates Adobe Firefly into CoreAI French agency holding company Publicis Groupe has announced an expansion of its global strategic partnership with Adobe, which will see Adobe’s text-to-image and text-to-video tool Adobe Firefly integrated to Publicis’s group-wide CoreAI operating system. . Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JUNE 13, 2025

The partnership allows advertisers on FreeWheel’s Streaming Hub to access ProSieben’s CTV and linear TV inventories via the DSP. ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. . And Pharmaceutical companies are major ad spenders, particularly on TV.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Server 64

Ad Server Ad Tech Agency Media 64

VideoWeek

MAY 2, 2025

In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops 8 billion in the UK. “I think thats going to be huge, I think it is a redefinition of the category of advertising.”

Video Ads 52

Video Ads Ad Tech Agency Media 52

VideoWeek

APRIL 25, 2025

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. Top Stories WPP Says Clients Haven’t Reduced Spending Yet UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showing a 2.7

Ad Tech 52

Ad Tech Cookies Agency Ad Server 52

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. 81% of respondents that participated in a research project suggested they take notice of podcast ads more than they do of radio, TV commercials, billboards, and even digital ads on social media.

Agency 98

Agency Advertising Ad Server Impressions 98

Playwire

JULY 11, 2022

First-party ad servers are for publishers. Third-party ad servers are for advertisers and ad agencies. Both serve distinct and important functions in the ad tech ecosystem. Key Points.

Ad Server 52

Ad Server Ad Tech Agency Advertising 52

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Year after year, newsletter advertising continues to increase in volume. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Ad Ops Hero

JANUARY 25, 2021

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and mobiles. Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it.

Ad Server 52

Ad Server Ad network Ad Inventory Advertising 52

Basis

SEPTEMBER 25, 2024

The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google). As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience.

Agency 98

Agency Media Cookies Communications 98

Martech Series

NOVEMBER 1, 2022

Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server.

Conversion 98

Conversion Advertising Cookies Ad Server 98

Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

Ad Server 97

Ad Server Ad Tech Electronics Agency 97

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. ” The Butterfly Effect is strong even in ad tech.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But a second agency executive said they have noticed the impact.

Ad Targeting 86

Ad Targeting Ad Server Geo targeting Ad Tech 86

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution?

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Ad Monsters

MAY 18, 2023

The digital advertising sector has a dirty little secret: its carbon footprint is huge. Collectively, digital ad tech accounts for 3.5% Fortunately, there are many people within the industry who are actively working to green up advertising, and they’re gathering significant momentum. Reduce emissions from advertising production.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 98

Ad Server Communications MarTech Agency 98

Ad Monsters

MAY 23, 2022

.” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. An Ad Ops Partner can help Publishers with: Managed Ad Ops Services. Revenue from direct-sold campaigns and programmatic advertising are key revenue generators for publishers.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Advendio

FEBRUARY 22, 2023

As a result, our ADvendio Product & Development team launches new customer-focused features and updates every month to ensure that our omnichannel advertising management platform is future-proofed to meet the evolving needs of advertising industry stakeholders. The information delivered is synchronized with connected ad servers.

Ad Server 97

Ad Server Finance Media Advertising 97

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Ad Inventory 97

Ad Inventory Ad Server MarTech eCommerce 97

Basis

AUGUST 15, 2022

Why do Advertisers Need Workflow Automation? Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. In a recent survey, the majority of advertisers reported using 7 platforms in a typical day and 9 for a typical ad campaign.

Ad Server 97

Ad Server Viewability Retargeting Advertising 97

Digiday

NOVEMBER 28, 2022

It wouldn’t be a period of penny pinching in advertising without the in-house topic coming into sharp focus again. So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. The agency, no doubt. “I The critical part of the plan?

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. which is rife for duplicated reach and wasted impressions for advertisers.

Ad Server 71

Ad Server Impressions Audience Conversion 71

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 72

Ad Server Audience Conversion Agency 72

Digiday

APRIL 16, 2023

Sean Buckley, Magnite’s CRO, said the launch of ClearLine was a response to direct demand from media agencies for a more direct means of sourcing inventory “in certain scenarios” and that it offers participating publishers more flexibility. SpringServe, our video ad server, is the foundation for ClearLine.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69