AdExchanger

JANUARY 13, 2025

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies. CEO On Expanding Its Ad Server To New Channels appeared first on AdExchanger. The post CES 2025: EX.CO

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AdExchanger

SEPTEMBER 11, 2024

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. No wait, that was on Monday.

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Digiday

APRIL 22, 2025

Googles likeliest appeasement to the verdict a forced divesture of its ad server and exchange may take years to materialize. And yet, few publishers are rushing to celebrate. Because as clear as the verdict was, the path forward is anything but. Continue reading this article on digiday.com.

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Playwire

DECEMBER 8, 2022

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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Martech

MAY 7, 2025

The DOJs proposal to force Google to sell off AdX and DFP strikes the core of Googles multibillion-dollar ad tech stack. A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. Why we care. Email: Business email address Sign me up!

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Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

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AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

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Ad Monsters

NOVEMBER 26, 2024

The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. But now their ad tech business is under the DOJ’s microscope. District Judge Leonie M.

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Digiday

MAY 5, 2025

First, level the playing field by forcing Google to give competing ad exchanges and servers real-time access to AdX bidding data through Prebid. Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server.

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PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Set up meetings with your CTV ad server and SSP to ensure all info is passed through the chain as intended. These steps can enhance your ad performance and drive better results during the holiday season.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

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Adweek

OCTOBER 5, 2022

Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse.

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Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. DFP’ and ‘AdX, et al. debated extensively ( see right ).

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Exchange Wire

FEBRUARY 5, 2024

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

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Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. The United Kingdom today said it is anti-competitive behavior.

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AdPushup

APRIL 26, 2024

It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

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Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

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illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Follow @illuminHQ

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Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. It also integrates with data warehouses, ad servers, and chat support.

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AdExchanger

AUGUST 30, 2024

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. And the […] The post Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 23, 2024

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.

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PubMatic

JANUARY 11, 2024

To ensure end-to-end ad workflow, the automation framework sends test traffic to all integration endpoints. This end-to-end testing approach covers the entire ad serving process, from the ad server to SDK rendering and reporting. The SDET team has also developed a mock SSP setup which bids for test inventory traffic.

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AdExchanger

OCTOBER 14, 2024

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It It was like, ‘Wow, look at our son,’” Avery said.

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Playwire

JULY 11, 2022

First-party ad servers are for publishers. Third-party ad servers are for advertisers and ad agencies. Both serve distinct and important functions in the ad tech ecosystem. Key Points.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

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Monetize More

MAY 14, 2025

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: “Are AdX’s dynamic allocation days numbered? I think we can all agree this would be one of the biggest shifts in ad tech industry history.”

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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Exchange Wire

OCTOBER 12, 2023

The post AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades appeared first on ExchangeWire.com. According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [.]

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Martech Series

FEBRUARY 8, 2023

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe , the US and Asia. “I look forward to leveraging my industry experience, serving on a diverse collection of boards, to help drive continued growth for VIOOH and value for all stakeholders,” added Brunet.

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Monetize More

SEPTEMBER 15, 2022

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.

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Ad Monsters

APRIL 28, 2025

Googles ad tech dominance faces a major legal challenge. When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew.

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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Playwire

DECEMBER 8, 2022

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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