InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Step 2: Ad Server Analysis.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Ad Ops and account managers help here — they are indispensable people.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Ad Monsters

FEBRUARY 12, 2024

But how do advertisers optimize contextual ads for content that is itself dynamically generated? Most ad tech isn’t built for generative ads, but the need is inspiring new startups such as OpenAds , which is building an ad engine for precisely this use case. This might not seem like a big deal.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

APRIL 13, 2023

Google’s Open Bidding is a programmatic bidding system that lets publishers invite external ad exchanges, SSPs , and networks to compete in a unified auction alongside Google AdX (Google’s own ad exchange) for ad inventory on their website. It’s a server-to-server real-time bidding process that happens on an ad server.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. However, finding the right app monetization platform can be tricky if you are unfamiliar with the industry.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52