Playwire

DECEMBER 8, 2022

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

Ad Server 98

Ad Server Ad Tech Advertising 98

Exchange Wire

FEBRUARY 5, 2024

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

Ad Server 75

Ad Server Media Advertising Ad Tech 75

Adweek

OCTOBER 5, 2022

Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse.

Ad Server 265

Ad Server Ad Tech 265

Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

Ad Server 246

Ad Server Ad Tech Advertising 246

AdExchanger

OCTOBER 6, 2022

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Continue reading » The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?

Ad Server 97

Ad Server Video Ads Marketing Ad Exchange 97

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. ” said Nick Cartier , Founder and CEO, ANTHYM. ” said Ben Antier , Co-Founder and CEO, Publica. .”

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Exchange Wire

MARCH 25, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Ad Server 81

Ad Server 81

AdPushup

APRIL 26, 2024

It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.] Adtech is clearly more than a trade between publishers and advertisers.

Ad Server 98

Ad Server Ad Tech Advertising Ad Ops 98

TechCrunch Ads

MAY 15, 2024

The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.

Ad Server 127

Ad Server Advertising Entertainment Media 127

Martech

MAY 7, 2025

Instead, it offered conduct remedies to increase transparency and interoperability: Letting rival ad servers access real-time bids from AdX. Google pushed back hard , arguing that: Divestiture is not technically feasible because AdX and DFP are deeply integrated into Googles infrastructure.

Ad Tech 115

Ad Tech Ad Server Ad Exchange Ad Inventory 115

Martech Series

FEBRUARY 14, 2023

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution.

Ad Server 80

Ad Server Media A/B Testing Entertainment 80

AdExchanger

FEBRUARY 11, 2025

Kevel, the one-time Adzerk ad server, refocused as an on-site retail […] The post Kevel Extends To Walled Garden Retail Media With Nexta Acquisition appeared first on AdExchanger. The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.

Retail 85

Retail Ad Server Media 85

Digiday

APRIL 22, 2025

Googles likeliest appeasement to the verdict a forced divesture of its ad server and exchange may take years to materialize. And yet, few publishers are rushing to celebrate. Because as clear as the verdict was, the path forward is anything but. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Ad Server Media Marketing 91

AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

Ad Server 52

Ad Server Ad network Advertising Ad Ops 52

Martech

SEPTEMBER 5, 2024

For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.

MarTech 110

MarTech SEO Ad Server Retail 110

Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

Ad Server 116

Ad Server Ad Exchange Ad Space Ad network 116

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 135

Ad Tech Ad Server Header Bidding Advertising 135

Digiday

MAY 5, 2025

First, level the playing field by forcing Google to give competing ad exchanges and servers real-time access to AdX bidding data through Prebid. Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server.

Ad Tech 74

Ad Tech Ad Server Ad Exchange Media 74

AdExchanger

SEPTEMBER 11, 2024

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. No wait, that was on Monday.

Ad Tech 127

Ad Tech Ad Server Ad Exchange 127

AdExchanger

SEPTEMBER 13, 2024

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence.

Ad Server 130

Ad Server Advertising 130

AdExchanger

SEPTEMBER 19, 2024

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week.

Ad Server 108

Ad Server Ad Exchange Ad network 108

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

Ad Tech 104

Ad Tech Video Ads Ad Server 104

Ad Monsters

APRIL 8, 2025

First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales. At Disney, where we use proprietary systems like our ad server, those relationships are critical.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

Ad Tech 123

Ad Tech Ad Server Ad Exchange 123

AdExchanger

APRIL 6, 2023

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV. The post PadSquad Acquires Content Recognition Tech To Break Into CTV appeared first on AdExchanger.

Ad Server 103

Ad Server Mobile Ads Video Ads 103

AdExchanger

JUNE 13, 2024

PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to the role, according to an announcement on Thursday.

Ad Ops 98

Ad Ops Ad Server 98

AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry.

Ad Server 113

Ad Server Ad Exchange Ad Tech Advertising 113

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

Ad Server 98

Ad Server Ad Tech Electronics Agency 98

Relevant-Digital

APRIL 30, 2025

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Impressions 52

AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

Ad Tech 108

Ad Tech Ad Server Marketing Advertising 108

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

Ad Tech 113

Ad Tech Ad Server Media Marketing 113

AdExchanger

JANUARY 3, 2024

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!

Ad Server 120

Ad Server Advertising 120

Ad Monsters

DECEMBER 19, 2024

It also integrates with data warehouses, ad servers, and chat support. The platform aids campaigns in targeting and real-time availability control, building creative, and automated check-out and billing. Thanks to its partnership with DanAds, Tripadvisor saw a 200% increase in booking revenue and 3000 new advertisers in the first year.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

AdExchanger

APRIL 9, 2024

To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply. TV inventory shrinks as supply paths proliferate.

Ad Server 114

Ad Server Video Ads Media 114

Oko

OCTOBER 6, 2023

Single Request Architecture is a way of requesting ads from Google Ad Manager’s ad server. It is a Google Publisher Tag set-up feature, at the ad-tag level, that sends all defined ad requests to the GAM ad server at once.

Ad Server 98

Ad Server 98