Ad Monsters

JULY 22, 2025

Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. In a world where ad ops is often behind the scenes, every summer, we shine a light on those unsung heroes—bringing them to the forefront. Baby, you’re a revenue (rock)star. Meet the AdMonsters Dream Team of 2025.

Ad Ops

Ad Monsters

JULY 25, 2025

As viewer fatigue with rising subscription prices fuels the explosive growth of free ad-supported TV, publisher ad ops teams must master new tools and strategies to maximize yield. And as more ad-supported streaming options have become available, it’s opening up more opportunities for publisher ad ops teams.

Ad Ops

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech

Adweek

JUNE 26, 2025

Waymark’s generative AI tools are already being used by platforms like Spectrum to produce ads at scale for local and national advertisers. AI is being used in nearly every aspect of the ad process—from generating creative to replacing roles once reserved for human ad ops.

Ad Ops

Ad Monsters

JULY 18, 2025

Pixalate’s Publisher Trust Index reveals which publishers are setting the standard for programmatic quality—and shows how ad ops teams can use these benchmarks to boost trust, revenue, and performance across channels. Media quality is a top concern for advertisers, and publishers are under pressure to prove their value.

Ad Ops

Ad Monsters

JUNE 24, 2025

Especially, what does it mean for the ad ops and rev ops pros tasked with keeping the engine running? For ad ops and revenue operations teams, this shift means packaging premium inventory around cultural moments, forecasting predictable traffic spikes, and unlocking new revenue streams. Advertising is content.

Ad Ops

Ad Monsters

JULY 11, 2025

If you thought summer would be slow in the newsrooms, Bloomberg just reminded us all that even the most buttoned-up operations aren’t immune to layoffs, and that those ripples hit ad ops as much as editorial. While staff cuts have become par for the course elsewhere, Bloomberg’s newsroom, one of the largest in the U.S.,

Ad Ops

Adweek

JULY 14, 2025

Here’s How Much Advertising CEOs Made in 2024 The figure is nearly five times more than what the median CEO who runs a company listed in the S&P 500 received during the same period, according to executive intelligence firm Equilar. million for 2024.

Media

AdOpsHouse

APRIL 15, 2025

In a recent Global Consumer Insights Pulse Survey published by PwC, respondents around the globe were asked which form of advertising was most influential in making a purchasing decision. 37% responded that digital ads linked to a product were most effective while 34% attributed their purchases to social media ads.

Ad Ops

Ad Monsters

MARCH 12, 2025

In this Q&A, HUMANs CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what can be done to fight back. Two years ago, HUMANs Satori Threat Intelligence Team uncovered Konfety, a novel threat using ‘evil twin’ apps to execute ad fraud.

Manufacturing

Ad Monsters

NOVEMBER 27, 2024

Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. Curation isn’t new. The excitement around curation comes with some adjustments, but also some serious misconceptions.

Real Estate

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media

Ad Monsters

NOVEMBER 14, 2024

It’s not just about reach; it’s about engaging audiences that are valuable to us and to advertisers,” they said. One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By

Audience

Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. Naturally, groups representing telecoms, home security companies, and advertisers—whose revenues benefit from acquiring and maintaining subscribers— are not pleased.

Ad Tech

Ad Monsters

AUGUST 11, 2025

Meanwhile, CTV was heating up, becoming the screen of choice for consumers and the coveted spot for TV ad dollars. And AI tech has only grown more popular with consumers and advertisers. For Minvielle, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built Olyzon.tv to converge the two.

Ad Ops

Ad Monsters

JANUARY 16, 2025

As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025.

Advertising

AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results. This strategy maximizes your budget by reaching users most likely to engage with your products.

Retail

Advendio

MAY 20, 2025

Why advertisers and publishers love self-serve Creating a self-serve ad platform isn’t just a nice-to-have any more—it’s one of the smartest moves publishers can make. It opens up new revenue streams, saves time, and gives advertisers the experience they’re already used to from other industry platforms.

Ad Ops

Advendio

JUNE 26, 2025

These companies are sitting on rich troves of first-party data and own highly trafficked digital real estate, conditions ideal for launching high-margin, advertiser-friendly networks. retail media ad spend will reach $85.7 Advertisers demand omnichannel performance reporting and seamless cross-device targeting.

Retail

AdPushup

JULY 26, 2025

What are pre-roll ads exactly? Simply put, they are short video commercials that pop up automatically right before you get to watch the content you’ve chosen. Stick with us as we dive into the best ways to make them super effective and explore the top platforms where they are commonly seen. Naturally, where users go, [.]

Pop-Up

Ad Monsters

JULY 14, 2025

The definition of “media quality” in advertising technology has always been subjective. But today, a wave of objective metrics and how they apply to business processes is reshaping the programmatic landscape.

Media

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network

AdPushup

JULY 7, 2025

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

Cookies

Ad Monsters

NOVEMBER 4, 2024

Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Advertisers also don’t have the pricing transparency to know exactly what they are paying for, if they are paying higher CPMs, and if those prices are worth it compared to what they would otherwise be paying.

CPM

Brid.tv

APRIL 2, 2025

Additionally, the broad freedom that publishers have in deciding when, where, and how many mid-roll ads to serve makes it possible to optimize the ad-serving strategy for the highest revenue. This means that knowing when not to serve mid-roll ads is just as important as knowing when to serve them. Mid-Roll Ads: FAQ 1.

Video Ads

Monetize More

JULY 29, 2025

We live on the cutting edge of ad technology. Our header bidding platform and our team of certified ad ops experts are already preparing our publisher partners for the next generation of programmatic buying. This is where MonetizeMore comes in. We help you: Analyze and structure your inventory to highlight its unique value.

Media

Ad Monsters

AUGUST 8, 2025

The same ad impression may be rebroadcast and routed down dozens of chains, sometimes hitting 16 hops or more, which can balloon the total auction volume up to three times compared to the web. ” Sadur also advised ad ops teams to stay alert for early signs of fragmentation.

Ad Ops

Ad Monsters

JUNE 18, 2025

In advertising operations and revenue operations, the burnout is baked in. A lot of the work was repetitive and draining,” said John Harris, Senior Director of Ad Technology Operations at SiriusXM, at an invite-only AdMonsters x Theorem meetup in NYC. It felt like we were running in place.

Ad Ops

Ad Monsters

JULY 8, 2025

Maybe AI isn’t taking over ad ops. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. So no, the job of ad ops isn’t going away. What does this mean for ad ops? Maybe it’s elevating it. Here’s what it takes to keep up.

Ad Ops

AdPushup

JULY 18, 2025

With each ad impression contributing towards global carbon emissions, the industry has finally started adopting Green AdTech practices. Companies like Google, IAB Europe, Equativ, and SeenThis are leading a sustainability shift in programmatic advertising. Read on to know how the companies are tackling carbon emissions.

Impressions

Ad Monsters

DECEMBER 3, 2024

Leveraging insights from the eyeo-Harris Poll report, Wittek illuminates actionable steps to align sustainable advertising practices with user expectations. Putting Users in the Driver’s Seat Chart: Percentage of Users Expressing Frustration with Ads Across Platforms (Mobile App: 81%, Desktop: 73%, etc.)

Ad Targeting

Ad Monsters

JULY 17, 2025

Google has come under fire after research by Malwarebytes revealed scammers using its Search Ads inventory to impersonate brands, harvest credentials, and distribute malicious software. When the platform at the heart of online advertising is implicated in fraud campaigns, IT teams respond by locking things down.

Affiliates

Ad Monsters

JANUARY 6, 2025

Read more ) Check My Ads, Check My Transparency, Check My Disinformation: : Notes From AdMonsters Publisher Forum Boston At Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, didnt mince words in her keynote. Empower advertisers with greater control and visibility. Her rallying cry? Her solution?

Cookies

Monetize More

JUNE 20, 2025

Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. In today’s AI mode crushing SERP’s era, content alone is no longer the primary differentiator; operational efficiency and data alignment are. The result?

Finance

AdPushup

JULY 29, 2025

The DSP vs SSP vs Ad exchange dynamic is an important one for publishers to understand who are a part of the programmatic advertising ecosystem. DSP, SSP, and Ad exchange form the structure of the programmatic ecosystem. [.] Read our blog to know how each one fits in the programmatic ecosystem and how they function together.

Ad Exchange

Ad Monsters

MARCH 18, 2025

But, one trend that may be very problematic for ad ops teams in the months ahead is the federal governments decision to pull back on cyber security. Still, many are worried about increased cyber threats to businesses, including digital publishers and advertisers. Theres also the threat of reputational risk from serving bad ads.

Ad Ops

Ad Monsters

APRIL 23, 2025

Its also time to democratize access to live inventory, making it available via programmatic pipes to brands with smaller budgets, said Dan Rosenfeld, SVP, Advertising, Analytics & Insights at DIRECTV. Its not just the Super Bowl advertisers that should benefit. Still, limitations remain.

Media