Ad Monsters

JUNE 10, 2025

During a Trusted Server workshop, someone asked whether Trusted Server and containerization (a secure environment that gives publishers more control over their ad tech stack) could eventually converge. That means fewer rogue tags dragging down the page, tighter control over data flow, and a chance to bypass ad blockers.

Ad Tech

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

Ad Monsters

MAY 1, 2024

Is this a reality that ad ops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role? Through machine learning, brands identify potential purchasers based on demographics and past behaviors, optimizing ad placement for efficacy.

Ad Ops

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech

Ad Monsters

SEPTEMBER 30, 2024

The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Week 3 Overview If you’ve been keeping up with the trial, you know we’ve already had heavy hitters taking the stand, spilling the tea on Google’s iron grip over the ad tech ecosystem.

Ad Tech

Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

Ad Tech

Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

Ad Ops

AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

Ad Tech

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech

Ad Monsters

APRIL 9, 2025

From automating ad ops tasks to building stronger mentorship networks and preparing for whats next, women leaders in ad tech shared practical lessons on AI, workflows, and allyship during a recent LinkedIn Live hosted by AdMonsters and The Women in Programmatic Network. If you cant, you dont fully understand it.

Ad Tech

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops

Ad Monsters

MAY 30, 2023

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Changing market conditions have seen the FOMC raise interest rates ten times since March 2022, thus moving from a regime of quantitative easing to quantitative tightening. But what a difference a year makes.

Ad Ops

AdExchanger

MARCH 26, 2023

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger. The post Forget ChatGPT.

Marketing

Digiday

OCTOBER 18, 2022

Jamie Barnard, CEO of Compliant, told Digiday that the incorrect installation of CMPs on a publisher’s website can often be at the core of the problem and that the intricate ways in which many ad tech stacks are interwoven can also create difficulties for attempted remedies. ” they noted.

Ad Ops

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies

Ad Monsters

MAY 22, 2024

Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Her recognition as a Top Women in Media and Ad Tech highlights her dedication to innovation in the industry and serves as inspiration for her mentees.

Ad Ops

AdPushup

DECEMBER 29, 2022

Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry.

Ad Tech

AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. These cookie [.].

Ad Tech

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media

AdPushup

APRIL 4, 2023

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

Affiliates

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops

AdPushup

AUGUST 31, 2022

Do you know what it takes to create winning b2b marketing strategies? This is the same for B2B marketing as well. The only way B2B marketing strategies differ from B2C marketing is how a business [.].

Marketing

Martech Series

FEBRUARY 7, 2023

Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives. “We’ve seen positive results using Magnite’s first-to-market solutions such as Live Stream Acceleration (LSA) to enhance the monetization of our video inventory.

Ad Ops

Digiday

JULY 26, 2022

Sovrn has raised $36 million, an investment that comes as many heed choppy economic forecasts and suspend earlier plans to back ad tech, a sector that was white-hot among financiers just a year ago. And there are few sectors of the media industry where that dynamic is more clearly on display than ad tech.

Ad Tech

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Finding the Right Career Path AB: How did you start your career in ad tech and digital media? We learned nutrition, but there were also some marketing and strategy courses.

Media

Ad Monsters

JANUARY 18, 2023

Sea changes in ad tech. Publishers like PMC can fill a growing data gap in the market and have unique and scalable data, data that advertisers may not know about their audience. . Are you guys often consulting an ad ops or rev ops team on how to get that buy-in and what is the process like?

Cookies

Ad Monsters

SEPTEMBER 11, 2024

Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams.

Ad Ops

Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold. Media Contact: Trish Borrelli Sr. Follow @AdMonsters on LinkedIn for the latest updates and announcements.

Ad Ops

Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

Ad Ops

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Therefore, when identifying performance, a savvy programmatic ops team will need to identify over/under achievers in the ad tech stack. Frequency Capping.

Header Bidding

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Marketers and agencies will have to adapt spend and targeting ideologies to meet this need.

Ad Ops

Brid.tv

FEBRUARY 22, 2024

This model creates beneficial outcomes for both sides: publishers earn revenue by putting ads in their videos, while online users get to enjoy free access to content. Follow Us AVOD on the Rise The AVOD market size has significantly expanded in recent years. You’ll have to find or create a professional ad ops team.

Ad Ops

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network