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Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble

Ad Monsters

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. As a senior manager at Hulu, he led ops across the West and Midwest regions, and his role expanded significantly following Hulus acquisition by Disney in 2019.

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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

Ad Monsters

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. It’s been a major investment, but it’s improved collaboration across teams—from mar tech and BI to marketing and ecommerce. Otherwise, you’re going to fail.”

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How AI is Reframing Inclusion in Media and Advertising

Ad Monsters

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. From Guesswork to Strategy: The Role of AI in Inclusive Growth LdJ: You talk about the total addressable market (TAM) through an inclusive lens. Where do you see brands falling short? Thats where AI changes the game.

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Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience

Ad Monsters

For example, mobile app users report greater frustration with ads (81%) than with privacy concerns (74%) or online security (76%). If users are unhappy, publishers see higher bounce rates or ad blocker adoption, brands see diminished ROI, and ad tech vendors face reduced demand for their solutions.

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Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes

Ad Monsters

Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. As a marketer, can you afford not to get involved? ZR: I was recently asked why Supernova, an ad tech growth consultancy, is launching a Pride summit, which is a totally fair question.

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Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch

Ad Monsters

In honor of Black History Month, we celebrate Black professionals shaping the future of digital media, advertising, and ad tech. Their workwhether in ad tech, media strategy, or leadershipunderscores the power of representation and the importance of continued progress in our industry. 2025 Leaders to Watch Eric J.

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Mobile Marketing in 2025: A Complete Guide

AdPushup

Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what is mobile marketing, how it works, and why it is an integral part of the advertising industry. In todays world where all of your favorite brands are just a tap away, and everything is in [.]