Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability. Consider the cautionary tale of ad network Rocket Fuel.

Ad Tech

Monetize More

MAY 14, 2025

This feature allowed Google AdX (now Google Ad Manager) to peek at what other ad networks would pay for inventory and cherry-pick the most valuable impressions, giving Google’s ad exchange a “last look” advantage over competitors.

Header Bidding

Advendio

MARCH 20, 2025

Ad margins are significantly higher than product margins, with RMNs generating up to 70% gross margins. The decline of third-party cookies means brands are looking for new data-rich advertising solutions. While the opportunity is massive, launching a retail media network comes with challenges that many retailers underestimate.

Retail

Advendio

APRIL 14, 2025

According to eMarketer , retail media ad spend is expected to surpass $100 billion by 2026, outpacing social media ad growth. Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data.

Retail

Ad Monsters

JUNE 12, 2025

They built the exchange and their ad network (GDN), and by around 2013, they found themselves as the buyer, seller and measurement partner for a significant share of internet advertising. Back then, people talked about “the Big Three” as AOL, Yahoo and MSN, which is hard to believe now. To Google’s credit, they executed well.

Header Bidding

Basis

FEBRUARY 28, 2025

. - Lauren Brown, Director of Social Media Investment Google scraps plans to kill third-party cookies in Chrome [:02] THE NEWS: After years of shifting promises and timelines, Google won't deprecate third-party cookies in Chrome after all. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic.

Social Advertising

Single Grain

MAY 30, 2025

How paid ads work: Paid advertising platforms like Google Ads and social media ad networks operate on an auction model where you bid for placement. You create targeted ads and pay when users interact with them (typically through clicks or impressions). SEO is about earning visibility rather than buying it.

SEO

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies

AdExchanger

JANUARY 17, 2024

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. So, is everything different yet? But these early results should be taken with a grain of salt.

Cookies

Paleo AdTech

OCTOBER 6, 2022

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others. — that’s horrible!

Ad network

Kritter

JUNE 28, 2022

In June 2021, Google announced that it would be phasing out third-party cookies in its […]. The post Are Retail Media Ad Networks Worth the Investment? appeared first on Kritter.

Ad network

Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others. — that’s horrible!

Ad network

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

Affiliates

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. The post Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race appeared first on Digiday.

Retail

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Why we care.

Video Ads

Martech

JANUARY 5, 2024

Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Please take this short survey so we can have your input on the state of martech salaries and careers.

Retail

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. One of the significant challenges faced is cookie mismatch or cookie syncing latency.

Header Bidding

Exchange Wire

JUNE 21, 2023

As the deadline for the deprecation of third-party cookies on Chrome [.] The post RTB House Launches PrimeAudience – The First Ad Network to use Protected Audience API from the Privacy Sandbox appeared first on ExchangeWire.com.

Ad network

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. Key Components of Header Bidding 1.

Header Bidding

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. DoorDash, Kroger Co., Best Buy and CVS Health Corp.

Retail

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” “Lotame has worn a few different hats over the years. That was back in 2008.

Data Management Platform

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Now, here are this week’s new AI-powered martech products, features and enhancements. It provides automated media planning, predictive modeling and real-time recommendations.

Marketing

Martech

DECEMBER 7, 2021

It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Cloud Connect’s free version gives users one data warehouse connection and one ad network. There are also varied subscriptions available to meet specific campaign needs.

Ad Targeting

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

Media

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

Media

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As That’s something I value about Ryan Alford’s story on data confusion (see below). Editorial Director. Read more here.

Ad Targeting

Ad Monsters

DECEMBER 12, 2024

However, how aggressively a new steward would pursue privacy initiatives like cookie deprecation remains a significant question.” ” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Now, the timing is up in the air.

Ad Tech

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site.

Conversion

Monetize More

JULY 8, 2022

This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. The benefits of Unified Auctions for Publishers.

Header Bidding

Ad Monsters

JANUARY 3, 2023

In client-side header bidding each client gets access to their cookies for browser and meta information. However, in client-side header bidding, multiple requests are sent at the same time to participating ad networks and require proper ad implementation as it can impact the performance of a page directly.

Header Bidding

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

Machine Learning

Martech Series

OCTOBER 7, 2022

Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.

Affiliates

Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network

Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network