The future of data management platforms in the era of CDPs
Martech
MARCH 6, 2023
Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. “Third-party data and third-party cookies are often conflated with one another,” Theriault explained.
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