Ad network Cookies Data Management Platform First-Party Cookies 
Martech
MARCH 6, 2023
Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The core principle is to drive up prices of ad impressions by inviting a large number of bidders.
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