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The future of data management platforms in the era of CDPs

Martech

MARCH 6, 2023

Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008.

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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. First-party cookies.

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