MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

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Ad Exchange Impressions Ad network Ad Space 52

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.

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Agency Header Bidding Ad Tech Demand Side Platform 59

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

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Ad Server Demand Side Platform Verification services CPM 109

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. It resulted in online media evolving into premium and remnant ad inventories.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Ad Exchange Ad Inventory Fill rate Ad network 52

Paleo AdTech

FEBRUARY 27, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

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Marketing Banner Agency Ad network 122

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.]

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.].

Ad network 98

Ad network Ad Tech Ad Server Agency 98

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

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Advertising Marketing Ad Exchange Retail 109

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Agency Media Click Through Rate Retail 43

MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Our programmatic reporting capabilities for Xandr also help you track the massive amount of data and easily compare who bought what inventory in which programmatic channel.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 113

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Digiday

DECEMBER 13, 2022

The media agency is now morphing the unit into UM Commerce, a reflection of the growth in commerce media that has spurred its media spend growth from $125 million in 2019 (before the pandemic) to around $1 billion today. . As Chad Engelgau, Acxiom’s CEO , told Digiday last week, everything’s becoming an ad network. And why not?

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Media Viewability Retail Agency 60

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. So, how does the whole system work exactly?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Paleo AdTech

DECEMBER 10, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

Marketing 52

Marketing Banner Agency Ad network 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2023

Demand-path optimization works the other way — publishers try to make purchasing their ad inventory easily accessible and cost-optimal simultaneously for media buyers (advertisers and ad agencies). Besides advertisers, other actors will benefit from SPO: AdTech companies, agencies, and publishers. Who Benefits From DPO?

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

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Header Bidding Ad Inventory Ad network Rich Media 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. It’s also important to differentiate between ad networks and ad exchanges.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

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Affiliates Ad network Pop-Up Marketing 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Martech Series

OCTOBER 7, 2022

billion to an impressive $127.45 The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79

Affiliates 89

Affiliates ROI Ad network Cookies 89

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. AdTech companies and ad agencies can build self-serve ad platforms to allow their clients to create their own ad campaigns.

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Advertising Demand Side Platform Ad Server Agency 92

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. Conversely, Spherical can send campaign data like clicks and impressions to the CDP. Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. That was back in 2008.

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Data Management Platform Cookies First-Party Cookies Audience 88

InMobi

JULY 24, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

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Header Bidding CPM Ad network Fill rate 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans. Where Is Ads.txt Located?

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Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans. Where Is Ads.txt Located?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is a process by which publishers analyze the path that media buyers (advertisers and ad agencies) take to purchase their inventory. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs).

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Ad Server Ad Exchange Demand Side Platform Ad Space 80