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Have we reached peak ad network?

Digiday

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Have we finally reached peak ad network?

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Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business

Adweek

David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.

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Lyft Strikes Deal With StackAdapt to Funnel More Programmatic Demand to Its Ad Network

Adweek

The rideshare app is also working with Kevel to power its ad server.

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Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV

Adweek

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

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Comic: Everything Is An Ad Network?

AdExchanger

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.

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8 Contextual Ad Networks for Privacy-first Advertising

AdPushup

Contextual ad networks are the best bet for publishers to start with contextual advertising. With the advent of privacy-first platforms, contextual ad platforms will play a major role in redefining programmatic advertising. In a world where ad serving and digital privacy lock horns, contextual advertising comes as a respite.

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WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

Exchange Wire

News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms WHSmith to Launch Retail Media Ad Network WHSmith is launching an airport retail media business: it will combine both in-store and digital outof-home [.]