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Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

Media 119
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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI 52
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Why ADvendio is the Number One Platform for Retailers

Advendio

In today’s competitive retail media landscape, standing out as the go-to advertising partner is crucial. With ADvendio, retailers can centralize data, streamline workflows, and provide brands with the tools they need to launch high-impact advertising campaigns with ease. Now we satisfy retailers across Europe, North America, and APAC.

Retail 52
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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52
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Why Retailers Need a Scalable Ad Management Platform in 2025

Advendio

The Retail Media Boom and Its Challenges Retail media is experiencing explosive growth, transforming how brands connect with consumers. retail media ad spend is projected to reach $109.4 of total digital ad spending, according to eMarketer. In 2025, U.S. billion, making up 27.2%

Retail 52
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Snap’s “walled garden” opens

illumin

announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.

GDPR 97
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How New Tariffs Might Affect Your Digital Ad Budget

Single Grain

China trade war, auto ad spending fell by 7%, and retail ads dropped by 5%. For retail media specifically, the impact is already visible. Advisory firm Madison and Wall recently cut its forecast for U.S. advertising revenue growth this year to 3.6%, down from the 4.5% predicted just a few months ago in December.