Martech
FEBRUARY 23, 2022
The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.
OpenX
FEBRUARY 6, 2024
Smart TVs and device manufacturers provide huge amounts of data on a household level. However, a large amount of ad inventory is priced the same no matter where or when it airs. TVision occupies a unique space with its person-level measurement & viewer attention for CTV. Can you tell us more about that?
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Digiday
APRIL 11, 2023
For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. For instance, brands can buy ad inventory at a national level — by region or by interest — to extend reach.
Monetize More
MAY 23, 2023
In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.
Clearcode
MARCH 13, 2023
To overcome this problem, many DOOH display panels sell the ad inventory in advance and store them on the panel, e.g. in a queue or playlist. This not only impacts ad buying but also measurement and reporting. As a result, it can take up to 2 hours for an ad to be displayed from the time it was purchased.
Smart-Hub
OCTOBER 15, 2023
Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.
SODP
MAY 30, 2023
This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.
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