Marketing Dive

JULY 24, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The one-time drop of free ad inventory will be made available via the app on July 29 from 2-5 p.m. You can unsubscribe at anytime. in-store sales grew 9%.

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VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? More clients, more monetisation. Its about time.

Education

Advendio

MARCH 20, 2025

Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,

Retail

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Advertising

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. Get MarTech! In your inbox.

Cookies

Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Retailers’ rich first-party data procured from audience sources has allowed them to become premium suppliers of ad inventory in a relatively short time.

Ad Inventory

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.

Advertising

Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Get the daily newsletter digital marketers rely on.

Retail

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM

Ad Monsters

SEPTEMBER 10, 2024

If true, this bold move could shake up the CTV market. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. So, what’s the play here? Absolutely.

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MNTN

JULY 15, 2022

There is always a lot of breaking news for marketers to sift through. In digital marketing news, the recent economic uncertainty has made many brands eager to get started on their plans for if the economy goes sideways. Luckily, we created this roundup so you can see it all in one place. CONNECTED TV & STREAMING. Cannes You Dig It?

Marketing

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies

Martech

APRIL 16, 2024

The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend.

Advertising

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. It requires the bidders and the marketers to put a value on what we’re considering non-addressable.

Cookies

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 As the first CTV partner to adopt Unified ID 2.0,

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Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.

Cookies

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. The research is launched in parallel to LiveRamp’s report ‘Marketing in the first-party future: publishers, brands and authenticated data’. The opportunity available to publishers is real.

Marketing

Martech Series

DECEMBER 16, 2022

The initiative enables marketers to deploy Experian’s audience ecosystem across addressable and programmatic inventory, digital-video and over 139 million IDs in connected-TV. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Cookies

Basis

DECEMBER 22, 2022

Now, without further ado, please accept this humble offering of 22 think pieces, explainers, and news stories that helped capture the past year in digital marketing. Takeaways for Marketers From the IAB’s State of Data Report. Privacy regulations are tightening, third-party cookies are (eventually?) The best part?

Advertising

Basis

SEPTEMBER 13, 2022

of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. The reasons behind this trend?

Advertising

Ad Monsters

AUGUST 23, 2022

Since Ecko was marketing to a hip hop and sneaker culture audience that was considered a subculture at the time, advertisers were unsure of their value. That email list ultimately allowed us to launch the.com and helped us build up our ad inventory.” . But Ecko’s unconventional data collection tactic proved fruitful. .

Banner

Ad Monsters

JUNE 4, 2024

Many marketers are – let’s say – generally excited about the promised targeting power of CTV. And if they lose – they don’t just slip behind in market share. If an unwelcome ad adjacency is a nightmare for the average CMO, it could prove fatal to the wrong political campaign.

Ad Inventory

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

Ad Server

Basis

OCTOBER 6, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. ad spend to top $300 billion for the first time by year’s end, Magna predicts [:05]. Digital Media Insights in Political Marketing—2022 Elections Edition [:06]. Welcome to Scout!

Ad Inventory

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. According to their responses, connected TV and programmatic advertising continue to gain popularity among political marketers. respectively, according to Nielsen.

Media

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. CTV ads was almost half of direct spending for 2022 political marketers.

Advertising

Ad Monsters

JULY 20, 2022

enables consistent signaling to advertisers about the “aboutness” of the site or app where ad inventory is available. graphs, and other emerging technologies like clean rooms will likely play an important role in that future state as cookie I.D.s, Next, you’re releasing Ad Product Taxonomy 1.1

Audience

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

Header Bidding

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

Header Bidding

Digiday

MARCH 9, 2023

In an ad market mired in upheaval, the publisher alliance Ozone is an outlier. It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. In fact, it’s pretty much business as usual for the alliance.

Advertising

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). So, an alternative solution for you would be employing contextual targeting — a less intrusive way to deliver relevant video ads to the end user.

Video Ads

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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