PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. So you kind of need to pick your bets.

Video Ads 64

Video Ads Ad Inventory Audience Ad Targeting 64

Brid.tv

DECEMBER 26, 2023

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?

Advertising 80

Advertising Conversion Rate Video Ads Audience 80

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

PubMatic

SEPTEMBER 28, 2022

As spend grows in connected TV (CTV) and over-the-top (OTT) advertising, so, too, do the tactics that allow advertisers to capitalize on these channels. Content object signals are one of the latest tools publishers and advertisers can use to enhance contextual targeting. More Inventory. advertisers—78%.

Advertising 75

Advertising Video Ads Impressions Ad Inventory 75

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 96

Advertising Video Ads CPM Viewability 96

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. hide ] What Is CTV Advertising? How Does CTV Advertising Work?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 106

Advertising Marketing Ad Exchange Retail 106

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising?

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. Table of Contents.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

MNTN

SEPTEMBER 20, 2023

According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. The CTV and Over-the-Top (OTT) video advertising market has been expanding. billion in the US in 2023.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 54

Advertising CPM Mobile Ads CPC 54

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

JANUARY 2, 2023

With around 7 billion smartphone users worldwide, mobile advertising has been taking the advertising landscape by storm. The average person spends over three hours a day using their phone and sees thousands of ads a day. But not all mobile advertising is made equal. What Lies in the Future of In-App Advertising?

Advertising 52

Advertising Conversion Rate Banner Video Ads 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

Advertising 87

Advertising Cookies Rich Media Video Ads 87

Brid.tv

SEPTEMBER 23, 2022

So is linear TV advertising even worth it anymore? Should you invest in this advertising channel? hide ] What Is Linear TV Advertising? The Problems With Linear TV Advertising The Decreasing Popularity of Linear TV Poor Targeting Options No Measurable Data Can Publishers Even Leverage Linear TV Advertising?

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

AdvertiseMint

NOVEMBER 7, 2023

An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. Joe Mitchell, head of GTM sales, Amazon Ads. ” Beyond first-party signals, we’re admitting third-party IDs into AMC. LiveRamp Tie-up.

Advertising 65

Advertising Demand Side Platform Conversion Audience 65

PubMatic

OCTOBER 5, 2023

Make sure your videos have the “sound on” –The best way to provide a clear picture of your inventory’s value to buyers is by passing a cohesive set of relevant signals in the bidstream based on the updated definition of in-stream. The post Get Set to Ramp Up Revenue this Holiday Season appeared first on PubMatic.

CPM 101

CPM Cookies Ad Inventory Video Ads 101

MNTN

DECEMBER 15, 2022

Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix. Despite this major achievement, Haase noted that advertisers have been slow to make the same changes.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. With better ad viewability come higher CPMs.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

DECEMBER 29, 2022

.” Edgy publishers that wish to establish a prominent internet presence rely on effective video advertisements as a key component of their success. Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Related Read: [link]. Consistent content production.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. They attract a vast audience and provide an alternative medium for content consumption. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74