Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is identical to what has happened in ad tech over the last 10 years.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

NOVEMBER 2, 2022

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of the holiday season. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending.

Media 61

Media Ad Inventory Video Ads Advertising 61

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets. 1 Media SE within the next twelve months by purchase or otherwise.”

Ad Tech 52

Ad Tech Agency Media Video Ads 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with TargetVideo FAQ What Is Ads.txt? Monetize your video ad inventory with a reliable video ad provider.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with Brid.TV Monetize your video ad inventory with a reliable video ad provider.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The offering could open up new revenue streams for the company whose ad revenues were severely impacted last year.

Media 52

Media Entertainment Ad Inventory Retail 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey. Advertisers are also willing to pay higher eCPM for your ad inventories. Banner ads , video ads , native ads , and rich media ads are something you must try.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Rich Selection of Video Ad Formats. Marketplace is that it doesn’t only come with video ad demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Digiday

APRIL 18, 2023

Discovery’s Max hedge, Major League Baseball’s streaming ambitions, Netflix’s new ad options and more Stay tuned The key hits: Next week Digiday will premiere a five-part video series on the TV, streaming and digital video ad business. And yes, advertisers are awash in streaming ad options.

Ad Tech 61

Ad Tech Video Ads Demand Side Platform Media 61

Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

Smart-Hub

NOVEMBER 6, 2023

Unlike indirect advertising, which often relies on intermediaries or mass media, direct advertising cuts through the noise to establish a direct link between the advertiser and the recipient. Get a Consultation For Free Contact us What is the difference between direct media buying and programmatic media buying?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Smart-Hub

JULY 18, 2023

Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today. Dynamic Ad Delivery. Data-driven Audience Targeting.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. Display ad networks make display advertising possible. Airnow Media. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. Discovery have died down, but Skydance Media has been reported recently to be close to sealing a merger. Read more on VideoWeek.

Media 52

Media Pop-Up Agency Advertising 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Now the company creates various solutions to manage and sell programmatic ads.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

SEPTEMBER 15, 2023

David Kenny oversaw a rocky five years at the ratings giant, during which it lost and partially regained its Media Ratings Council (MRC) accreditation. The company also launched its cross-media measurement product Nielsen ONE, and was acquired in a private equity deal valued around $10 billion. Read on VideoWeek. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. OpenPath offers buy-side clients access to inventory without going via an SSP. Read on VideoWeek.

Marketing 52

Marketing Media Entertainment Agency 52

Smart-Hub

FEBRUARY 16, 2024

Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. SSP An SSP is a supply-side platform for website owners and app developers who want to monetize their inventory programmatically. A user visits a publisher’s website; 2.A

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? VAST tags: for great media advertising. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Previous owner Integrated Whale Media Investments will maintain a minority stake, as well as a board seat.

Cookies 52

Cookies Non-Profit Agency Media 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic deals for publishers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

SEPTEMBER 1, 2023

But the VAB says this gives Amazon an unfair advantage, particularly compared with other media companies which broadcast NFL games. Earlier in our history, eyeo was seen as a controversial digital media and marketing disruptor,” said eyeo CEO Frank Einecke. s media agency Wavemaker.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

Smart-Hub

AUGUST 23, 2023

million media budget. For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Smart-Hub

MARCH 19, 2024

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well.

ROI 64

ROI Native Advertising Ad Exchange Banner 64