Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Track auction performance in real time across your entire header bidding stack.

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Header Bidding CPM Fill rate A/B Testing 82

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

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Header Bidding A/B Testing Impressions Viewability 52

Brid.tv

APRIL 6, 2023

Using these insights, the optimizer determines the best price floors for each piece of your ad inventory. Step 3: Dynamic Price Floor Adjustments After the initial setup, the optimizer tracks the performance of your header bidding auctions and adjusts the price floors. Who Should Use the Brid.TV Price Floor Optimizer?

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Header Bidding Ad Inventory Fill rate Ad Tech 53

YieldBird

JUNE 27, 2023

A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory. Furthermore, a strong network of demand partners ensures that you have a variety of advertisers vying for your inventory.

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Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory. Furthermore, a strong network of demand partners ensures that you have a variety of advertisers vying for your inventory.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Header Bidding Ad Server Video Ads Ad Exchange 73

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Header Bidding Viewability Ad network CPM 52

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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Advertising Ad Ops Ad Inventory Header Bidding 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. When a publisher decides to monetize their video content through advertising, they can join a video ad network.

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Advertising Header Bidding Ad network Video Ads 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

MediaFuse

NOVEMBER 14, 2016

In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Response Time (header bidding only). Inventory accessed (desktop, mobile, in-app). Header bidding is a technology to avoid pass backs entirely. Fill rate %.

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Header Bidding Ad Server CPM Fill rate 52

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

FEBRUARY 15, 2023

“The direction these deals are headed is toward helping media agencies activate their products on the supply side, whether that’s through data, analytics or even curation,” said Kyle Dozeman, chief revenue officer of ad tech vendor PubMatic’s Americas business. The rise of header bidding made sure of that.

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Header Bidding Ad Ops Demand Side Platform Impressions 52

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory.

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Advertising Cookies Ad Inventory Audience 119

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Appodeal 18.

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Ad network Mobile Ads Header Bidding CPM 66

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.

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Header Bidding Ad Server Ad Inventory Mobile Ads 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

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Header Bidding Ad Exchange Ad Ops Ad Inventory 52

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads. Brand marketers — keep watching. Conclusions.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

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Header Bidding Advertising Ad Exchange Video Ads 82

Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

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Header Bidding Video Ads Fill rate CPM 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Header Bidding Advertising Ad Exchange Ad network 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Preferred deal.

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Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .

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Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?

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Header Bidding Ad Inventory Ad network Rich Media 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Header Bidding Support. Real-Time Ad Analytics. Table of Contents. Google AdMob 2.

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Header Bidding Banner A/B Testing Video Ads 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

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Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Ad network Video Ads Header Bidding CPM 40

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Looking For Detailed Case Studies?

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Advertising Click Through Rate A/B Testing Header Bidding 52