Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.

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InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. So what’s the difference between an ad exchange and an ad network?

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. publishers).

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

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YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

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InMobi

OCTOBER 12, 2021

Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue. When retailers integrate with multiple solution providers or retail DSPs, they can increase the demand, number of ad formats offered and fill rates for their media placements.

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Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. Borivoj Ivanovi?.

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Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue.

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Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. It is also a form of dynamic allocation for third-party ad networks. and gets them to place a bid.

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Automatad Inc.

JANUARY 23, 2023

So, if you don’t have a header bidding wrapper, you will have to manage each bidder (demand partners) separately. This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. What is header bidding?

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InMobi

FEBRUARY 22, 2022

There is going to be a shift from retailers working with a single supply-side platform to integrating with any number of retail media networks, solution providers and/or retail DSPs (demand-side platforms) to fully maximize the demand for their retail ad inventory and customer access.

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Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

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Smart-Hub

JANUARY 4, 2023

The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. Demand Side Platform (DSP) is a platform through which traffic is purchased. Advertisers use DSPs to automate the ad buying process and manage ad campaigns in real time from a single location.

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Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. the highest offer) is awarded the ad impression. The winning bid (i.e.,

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Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

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