SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The SSP needs the DSP to sell its ad inventory and the DSP needs the SSP to access that inventory.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic. Pretty common for app developers to integrate interstitial ads.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. They are also referred to as session RPMs by many ad networks. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work?

Header Bidding 52

Header Bidding Advertising Ad network Video Ads 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network 69

Ad network Mobile Ads Header Bidding CPM 69

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Between the two stand mobile ad networks and exchanges , which act as intermediaries. The app sends the request to the publisher’s network or ad exchange. What Is In-App Advertising?

Advertising 54

Advertising CPM CPA CPC 54

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Mobile Game Ad Formats.

Non-Profit 59

Non-Profit Video Ads Ad Inventory Fill rate 59

Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? Need a video monetization solution for your ad-powered business?

Video Ads 69

Video Ads Conversion Rate Fill rate Ad network 69

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. So what’s the difference between an ad exchange and an ad network?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

InMobi

JULY 24, 2019

In a header bidding environment, the header bidding platform will be able to run one auction and interrogate a number of ad networks or DSPs, demand partners, and return the winning bid to the mediation platform, which will then compare its own winning bid to the header bidding's bid, back to the client. So that's a really good thing.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Second, it’s easier to get these deals done.

Agency 67

Agency Header Bidding Ad Tech Demand Side Platform 67

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Impressions filled. Fill rate %. Response Time (header bidding only).

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? DIRECT PROGRAMMATIC GOAL OF ADVERTISING involve human negotiations and manual insertion orders (IO) for the sale of advertising space.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. In-аpp advertising is an app monetization strategy that includes selling ad inventory to brands and advertisers. Monetize your video ad inventory with a reliable video ad provider.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Ad Inventory 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. A first-ranked ad network has the main call on responding to a request over other ad networks.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

AUGUST 10, 2022

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Driving traffic directly to your videos can result in more people watching your videos and ads. To do this, optimize for speed and responsiveness.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Header Bidding 40

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. The wrapper communicates with demand sources, allowing them to bid on inventory in real-time.

Header Bidding 80

Header Bidding Ad Server Ad Inventory Ad Exchange 80

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. But how do you choose an OTT advertising platform?

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Header Bidding Advertising Ad Exchange Video Ads 86

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Expand Your Inventory Not having enough ads on your website/app can also pose an issue. This way, your ad fill rate will remain consistent until the season ends. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. You’ve heard that right!

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Native Advertising Advertising CPC Banner 52