Ad Monsters

APRIL 21, 2025

US District Judge Leonie Brinkema found that Google willfully acquired and maintained monopoly power in the publisher ad server and ad exchange marketstechnologies she described in her ruling as the lifeblood of the internet, enabling publishers to generate revenue from digital advertising.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Digiday

JUNE 23, 2025

TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This makes Amazon only the third DSP — after Google and The Trade Desk — to access premium inventory across Disney+, ESPN, and Hulu.

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illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

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SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

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Exchange Wire

OCTOBER 23, 2024

News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [.]

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Digiday

JUNE 16, 2025

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. DRAX sells inventory across various properties, including Disney+, ESPN, and Hulu.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3

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Digiday

MAY 5, 2025

First, level the playing field by forcing Google to give competing ad exchanges and servers real-time access to AdX bidding data through Prebid. Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server. Continue reading this article on digiday.com.

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. Clean room standards from the IAB Tech Lab are also slated for the fall. A rising tide lifts all boats.

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MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

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Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. This was the pioneering Right Media Exchange (RMX) of song and legend.

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MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

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illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

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Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The conversations were held under the Chatham House Rule, so Digiday could share was said while maintaining the executives’ anonymity. Here is a sampling of the conversations. Continue reading this article on digiday.com.

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Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

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Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

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Ad Monsters

APRIL 30, 2025

The digital-native publisher with a focus on hip-hop and Black culture recently adopted Revrys PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences. REVOLT was drawn to Revrys content and the technology behind its ad exchange, PrismRiot , which launched in 2023, Roche explained.

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AdExchanger

NOVEMBER 21, 2022

As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing the number of partners needed to facilitate a programmatic auction, Continue reading » The post Horizon Media Whittles Down Partners And Strikes SPO Deal With PubMatic appeared first on AdExchanger.

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AdExchanger

JUNE 7, 2022

Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the.

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Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

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AdExchanger

JUNE 12, 2023

A Flurry Of Activity Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with The post Snowflake Breaks Into Retail Media; Diverse-Owned Streaming Services Make A Pact appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

JUNE 30, 2022

Jayson DubinCEOPlaywire“The Sell Sider” is a column written by the sell side of the digital media community. Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. They used to be a regular feature of.

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Digiday

JANUARY 7, 2024

Group Black, the Black-owned media company that operates an ad exchange to sell ads across other publishers, including Essence, Reach TV and Pod Digital Media, will disseminate the data into new audience segments. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Recognizing the challenges of reaching consumers across fragmented digital landscapes, Gap Inc.

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AdExchanger

JULY 25, 2022

Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce. Continue reading » The post Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped appeared first on AdExchanger.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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AdExchanger

JULY 14, 2022

Continue reading » The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared first on AdExchanger. But that news apparently landed with a thud. The Department of Justice is poised to move.

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AdExchanger

DECEMBER 12, 2022

Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, The post Media And Marketing Gossip; Can TikTok Achieve Always-On Status? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 28, 2022

Continue reading » The post Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness appeared first on AdExchanger. He followed that up with a stint as COO of the location data company Factual and then was chief data.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., That means every every publisher, every media owner, has to have a net-zero strategy. Color by numbers.

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