Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. What’s The Difference Between Programmatic And Display Ads?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

JULY 26, 2022

You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. Understanding Programmatic Ad Buying. Join the club.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ? Programmatic advertising is not synonymous with RTB.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Programmatic ad-buying.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 109

Demand Side Platform Ad Exchange Impressions Ad Targeting 109

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Let’s start with the header bidding definition.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Basic Features Of DSP.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

MARCH 1, 2022

In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory. Why Should Advertisers and DSPs Adopt Supply-Path Optimization? SPO’s Benefits For Advertisers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served? billion in app stores.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Interested in learning more about the current state of mobile programmatic? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange!

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange? How Does an Ad Exchange Work?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Kevel

MARCH 28, 2022

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand).

CPC 52

CPC CPM CPA Impressions 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Brid.tv

NOVEMBER 1, 2022

Are you looking to start monetizing your content or improve your current monetization infrastructure? If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. Table of Contents. Google ADX 2.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are still used, but only for a small percentage of the premium ad segment.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. “A This quarter sucks’.

Media 60

Media Cookies Conversion Rate Affiliates 60

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. To acquire high-quality leads, targeting needs to get as precise and specific as possible. digital display ad dollars will transact programmatically. Get A Free Consultation.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. How programmatic advertising works. to reach $14.2 billion in 2020. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? This is not programmatic. Example 2: you use the Google Ads platform to display your banner ads.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Table Of Contents An Overview of Prebid What Is Prebid?

Header Bidding 89

Header Bidding Ad Server Ad Exchange Agency 89

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Monetize More

APRIL 13, 2023

Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Let’s get started! So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

MAY 2, 2023

In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Don’t know what PubGuru Ad Inspector is? Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Think again! What is Real Time Bidding (RTB)?

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and Cocos2d-x.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40