Ad Exchange and Ad Tech - AdTech Trends

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?

Ad Exchange

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits!

Advertising

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What trends to follow in programmatic advertising in 2022?NEW

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising.

Media

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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

MAY 19, 2023

Most significantly, the company announced new plans to remove third-party cookies for one percent of all Chrome users at the beginning of next year, providing a testing window for Privacy Sandbox tools (and other cookie-free targeting and measurement tools). But Montana’s complete ban of the app is a first.

Cookies

Cookies Non-Profit Agency Media

The WIR: Musk Appeals to Advertisers After Twitter Takeover, ProSieben Warns of Tough Christmas Ad Market, and IAB UK Reports 15 Percent Digital Ad Growth in H1

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Advertising spend totalled £12.52

Advertising

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Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. Please see the image below.

Ad Exchange

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Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising.

Header Bidding

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The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Through its TV+ initiative, OpenX says it wants to fix these problems.

Media

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The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. The Week in Tech RTL AdAlliance Launches TV Targeting Solution RTL AdAlliance has introduced a profile targeting solution for TV advertisers.

Viewability

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The WIR: Subscriptions Overtake Ads in Italian TV Revenues, Publicis says AI Plays Critical Role in CTV, and Netflix Cuts Cheapest Ad-Free Plan in Ad Revenue Push

VideoWeek

JULY 21, 2023

Top Stories Subscriptions Overtake Ads as Main Source of Italian TV Revenues Subscriptions have overtaken advertising as the main source of Italian TV revenues, according to the Communications Authority’s (AgCom) Annual Report. percent), followed by advertising (36.8 percent on 2021. percent on 2021. percent and 23.5

Retail

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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

AUGUST 19, 2022

In this week’s Week in Review: VidMob raises $110 million, TikTok launches new shoppable ad formats, and streaming surpasses cable viewing in the US. TikTok Launches Shopping Ads. And Catalog Listing Ads, available in the US, lead users to in-app product catalogues without the need for video assets. Top Stories.

Media

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The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

VideoWeek

DECEMBER 2, 2022

In this week’s Week in Review: UK publishers sur Google, a new anti-ad fraud coalition launches, and Disney partners with VideoAmp for cross-screen measurement. billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. Top Stories.

Agency

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up.

First-Party Cookies

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

APRIL 21, 2023

Top Stories BuzzFeed News Closes Down in Tough Ad Market BuzzFeed News is shutting down after 12 years of operation, BuzzFeed CEO Jonah Peretti announced this week, as current macroeconomic conditions and a difficult ad market have made it commercially unsustainable.

Agency

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Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

APRIL 26, 2023

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. 01 Introduction and methodology Streaming claimed the largest share of U.S.

Impressions

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AdTech Trends

AdTech Ecosystem: Everything You Need to Know

5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Trending Sources

What trends to follow in programmatic advertising in 2022?NEW

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

The WIR: Musk Appeals to Advertisers After Twitter Takeover, ProSieben Warns of Tough Christmas Ad Market, and IAB UK Reports 15 Percent Digital Ad Growth in H1

Make Money Posting Ads With SmartHub’s Tips

Modern Programmatic Monetization Strategies

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

The WIR: Subscriptions Overtake Ads in Italian TV Revenues, Publicis says AI Plays Critical Role in CTV, and Netflix Cuts Cheapest Ad-Free Plan in Ad Revenue Push

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

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