Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

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Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? An Overview of Prebid What Is Prebid?

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

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Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time.

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AdPushup

MARCH 27, 2025

Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads from being directly sold or denied from an ad exchange.

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Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

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Monetize More

NOVEMBER 28, 2022

The hybridized version of DoubleClick For Publishers & Google Ad Exchange. Since GAM is a merger of older Google products to create a more seamless process to increase ad revenue & manage campaigns, it’s useful to take a quick look at those products, especially DFP. So, what is Google DoubleClick For Publishers?

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Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Time-Based Refresh: .

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Martech

AUGUST 18, 2021

“At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Ultimately, inventory bought through exchanges can operate within an allow-list that gives the highest level of restrictive control and prevents [bad placements] from occurring.” Belau said.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Yahoo Ad Tech (Formerly Verizon Media).

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Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

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Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.

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Advendio

DECEMBER 7, 2022

This automated, consistent and secure data flow between systems allows you to manage your entire ad sales process seamlessly and provides publishers with forecasting capabilities that maximize monetization through optimized ad inventory management. Burt Analytics.

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Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

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InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

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Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. IAB Tech Lab says this will make bid loss analysis impossible. ” This comes as the U.K.

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

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Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

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MNTN

AUGUST 30, 2024

Real-time bidding operates within a single exchange, whereas header bidding allows you to tap into multiple exchanges and networks. Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory.

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MNTN

AUGUST 30, 2024

Real-time bidding operates within a single exchange, whereas header bidding allows you to tap into multiple exchanges and networks. Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory.

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YieldBird

JUNE 22, 2023

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

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YieldBird

JUNE 22, 2023

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

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Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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Automatad Inc.

NOVEMBER 9, 2023

Unified auction, also called single auction, is an advanced header bidding technology that makes all demand sources (SSPs, DSPs, ad exchanges, etc.) bid at the same time for the ad inventory. This way, publishers always get the highest bid for their ad inventory. The ad server is mostly Google Ad Manager.

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MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

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Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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