Martech
APRIL 17, 2025
Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Tell Google you want a ROAS of three, and it will simply balance how much spend goes to branded search and retargeting, with the rest going to non-branded Search/Shopping, YouTube and Display to achieve your blended ROAS. What do I mean by this?
The Ad Tech Blog
APRIL 22, 2024
Rewarded Ads : Gamers opt-in to view these ads in exchange for in-game rewards, making the ad experience part of the game’s reward system. Smart Ad Placement : Leveraging data analytics, AdMob identifies non-intrusive moments to display ads, enhancing user engagement without deterring gameplay.
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Brid.tv
MARCH 7, 2023
Instream ads are by far one of the most popular and profitable ways to monetize video content. From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. The user can keep watching the stream while the ad is showing.
Martech
APRIL 5, 2022
Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. The solution will have data at its core.
MediaFuse
SEPTEMBER 29, 2014
Establishing a campaign process that is easy to follow is essential for ad ops managers to maintain profitable campaigns. Sorting and ticketing requests can be done through a variety of means, but having a system that is logical and easy for traffickers to employ is a non-negotiable. Does this ad click through to a competitor?
Single Grain
JULY 8, 2019
Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.
AdvertiseMint
NOVEMBER 22, 2023
We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! Set rates that balance acquisition with profitability and drive growth.
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