Ad Click Impressions MarTech 
Martech
JUNE 26, 2024
The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.
Martech
JUNE 16, 2023
Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Take our brief 2023 MarTech Replacement Survey How do you get the new fields?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
AUGUST 18, 2021
AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution?
Martech
APRIL 17, 2025
Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. You get non-incremental spend on one end and wasted impressions on the other the worst of both worlds neatly wrapped in an attributed ROAS of your choosing. It only tells you if something happened, not if it mattered. What do I mean by this?
Single Grain
APRIL 11, 2025
Account Engagement Scoring Develop a comprehensive engagement scoring model that weights different interactions, such as: Basic engagement : Ad clicks, website visits (1 point). Step 1: Establish Your ROI Measurement Framework Before launching your enterprise LinkedIn ABM campaign, establish a clear framework for measuring ROI.
Martech
OCTOBER 23, 2023
However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey He claimed that in return for default status, phone service providers and manufacturers were guaranteed a portion of ad click revenue. Get MarTech!
Martech
MARCH 15, 2022
Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.
Expert insights. Personalized for you.
111 
Let's personalize your content