Are Paid Ads Less Valuable with AI Search? What Real Data Says
Single Grain
MAY 31, 2025
As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? The publisher reported a staggering 56% drop in click-through rates, as AI-generated answers directly satisfied user queries within search results.
Let's personalize your content