Martech

AUGUST 16, 2023

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Clunky interfaces and slow responses won’t cut it anymore. And why shouldn’t they?

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Martech

AUGUST 25, 2022

Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Basis

NOVEMBER 15, 2023

Getting clear on your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC 52

CPC Click Through Rate CPA Audience 52

Single Grain

JULY 18, 2023

Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Clearcode

JANUARY 26, 2023

According to research from Reuters Institute , the introduction of the GDPR caused a 22% decrease in third-party cookies being created on news sites, including a 14% drop in advertising and marketing, and a 9% decrease in social media cookies on websites. Behavioral targeting and retargeting to show personalized ads.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64