Martech

AUGUST 25, 2022

Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Machine Learning 103

Machine Learning Conversion Geo targeting Audience 103

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

JULY 18, 2023

Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Each digital marketing method has its perks, and if you combine that with a clear outline of your marketing strategy, you have a two-step recipe for growth. However, opting for popular solutions puts your brand up against a very saturated market. Another example of brand-safe advertising are contextual search ads.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Single Grain

JULY 25, 2023

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Instagram, also owned by Meta, was used by 80% of marketers. of the platform’s ad audience is over the age of 55.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 24, 2023

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98