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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. The study analyzed 200,000 cookies and half were defined as ”marketing cookies” by the CMP with 82.4%

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Running online ads for BFCM 2023: When do I start and how can AI help me?

Ad Wisey

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

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50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Instagram, also owned by Meta, was used by 80% of marketers. of the platform’s ad audience is over the age of 55.

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7 underutilized ways to drive traffic to your brand

NewProgrammatic

Each digital marketing method has its perks, and if you combine that with a clear outline of your marketing strategy, you have a two-step recipe for growth. However, opting for popular solutions puts your brand up against a very saturated market. Another example of brand-safe advertising are contextual search ads.

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