Monetize More
MAY 23, 2023
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Automation needs space to learn. 13,671 accounts and 1.7m
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Ad Wisey
AUGUST 15, 2023
Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.
Martech
AUGUST 16, 2023
Today’s customers want quick answers, personalized experiences, and zero redundant conversations. They want to avoid repetitive conversations You can probably remember a time when you’ve had to repeat your information three or four times as you got handed from request form to a bot to a rep (and then to another rep…).
Monetize More
MARCH 27, 2023
On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.
Basis
NOVEMBER 15, 2023
Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. Where do you start? Don’t get hung up on CPCs to the detriment of your campaigns.
Karola Karlson
JANUARY 2, 2023
In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. Facebook Saved Audiences.
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