Adweek

APRIL 4, 2024

In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. Work clothes worn by dad and other unhip people are now all the rage among some youths," ran the headline. And while the story mentioned.

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Fashion 281

Adweek

FEBRUARY 29, 2024

Still, a confluence of positive factors has publishers cautiously optimistic about the year ahead, according to interviews with revenue executives at more than one-dozen news and lifestyle publishers. The last few weeks have been brutal for the media industry.

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Media 259

Adweek

DECEMBER 26, 2023

Forget about ho-hum matchups like peanut butter and jelly--today's brand collaborations are far more exciting, surprising and occasionally downright weird. The good news?

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Adweek

OCTOBER 11, 2023

For better or worse, just about everything Prince Harry does these days is sure to make the news. So it was no surprise that the blogs and gossip pages began buzzing in March of last year when the Duke of Sussex turned up at the Stockyards Championship Rodeo in Texas. It wasn't just that he.

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Fashion 280

Adweek

NOVEMBER 15, 2023

On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro. Hackl attended the CFDA [Council of Fashion Designers of America] awards and.

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Fashion 262

Adweek

NOVEMBER 1, 2023

Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and Kebler talk about their Halloween weekends and the impact of gaming culture on today's Gen Z and Gen Alpha.

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Adweek

SEPTEMBER 30, 2022

During the seventh anniversary as host, Noah got nostalgic, talked about getting clarity on a recent trip to India and revealed the news in front of the studio audience. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV.

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Audience 359

Adweek

OCTOBER 27, 2022

expressed trust in news they see on social media platforms, while fewer that ever said the same about national news, according to a new analysis from Pew Research Center. More adults than ever under 30 in the U.S. The think tank surveyed 12,147 U.S. adults between July 18 and Aug. 21, and it found that.

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Media 247

AdExchanger

APRIL 28, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Well, the CMA just released […] The post What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain appeared first on AdExchanger. Sign up here.

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Cookies Marketing Audience Media 100

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. News is important. It provides education to the public about the world and local events.

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Adweek

JANUARY 10, 2023

We all know Twitter as the place where we get our news, but many use it to connect with others from all over the world, especially in their field. Brianne Fleming created a weekly chat on Twitter called #PopChat where she talks about pop culture references and applies them to marketing. For example, a discussion.

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Marketing 220

Adweek

JUNE 7, 2022

The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called "fake" news about the military and government--and refers to the invasion as a "special military operation." Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine.

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Adweek

JULY 10, 2022

From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything. The New York Times recently passed 10 million subscribers, a shining example of subscription success for publishers. We are well and truly living in a subscription economy.

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All About Advertising Law

NOVEMBER 21, 2016

One post-election issue has been the use of “fake news” to try and sway voters and possible steps to prevent those types of stories going forward. Lesson 1 : Using the word “Advertorial” at the top of a fake news site will not cure the deceptive nature of that advertisement.

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Adweek

JULY 11, 2022

Once news broke late Friday of Musk's about-face, Twitter general counsel Sean Edgett said in an email to employees, obtained by Mitchell Clark and Alex Heath of The Verge, There have not been many tweets from Twitter employees discussing Elon Musk's decision to back out of acquiring the company, and there's a reason for that.

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AdExchanger

FEBRUARY 21, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? No News Is Good News? Troy Young, who writes about the media business in a newsletter called People vs. Algorithms, recently published a frank interview with Dotdash Meredith CEO Neil Vogel. Sign up here.

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Media 88

AdExchanger

MARCH 28, 2024

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday.

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Marketing Advertising 104

AdExchanger

JANUARY 30, 2024

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative AI companies must get real about the value journalism brings to their products. This doesn’t have to be a zero-sum game,” Coffey told AdExchanger.

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Media 132

AdExchanger

FEBRUARY 14, 2024

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter with healthy margins, an increase in traffic and better ad pricing, which led to a 9% YOY increase in digital revenue to $284 million.

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AdExchanger

APRIL 9, 2024

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer.

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AdExchanger

FEBRUARY 4, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Talk about kicking them while they’re down.) Sign up here. Measurement Strife ​​Nielsen just hit VideoAmp with a lawsuit.

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Marketing Tech News

FEBRUARY 16, 2024

A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company.

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Martech

APRIL 11, 2024

You better believe I’m writing about that. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. The post AI-powered martech releases and news: April 11 appeared first on MarTech.

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AdExchanger

JANUARY 29, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? But audiences have just about had it with streaming services that nickel-and-dime them, The Wall Street Journal reports. Sign up here. Prime Time Ads have arrived on Prime Video.

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Audience 109

AdExchanger

MAY 30, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? The metaverse has gone from the next big thing to a punchline about the The post The Metaverse Clings To Life; AI Fever You Can’t Sweat Out appeared first on AdExchanger. Sign up here. The Metaverse’s Second Life?

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Ad Exchange 142

AdExchanger

FEBRUARY 6, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? For example, although he talks about YouTube Shorts, the format isn’t as […] The post YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor appeared first on AdExchanger. Sign up here. Mohan shares an interesting peek at YouTube’s long-term priorities.

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Media 101

AdExchanger

SEPTEMBER 11, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) The post Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts appeared first on AdExchanger. Sign up here.

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Ad Exchange 125

AdExchanger

FEBRUARY 8, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? The Real MFA Payday Made-for-advertising is far from a solved problem, but buyers aren’t freaking out about it anymore, Digiday reports. Sign up here. To be fair, they have more pressing concerns.

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Cookies Advertising 101

AdExchanger

DECEMBER 14, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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More About Advertising

MARCH 6, 2024

Rupert Murdoch has given up his attempt to recreate Fox News for the UK with TalkTV, aka the Piers Morgan channel. As now is what’s left of News UK’s TalkTV which has lost out in the controversy … The post TalkTV abandons broadcast channel for online as GB News wins out first appeared on More About Advertising.

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Advertising Finance Media 59

AdExchanger

DECEMBER 11, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. Sign up here. Second Chance Jezebel lives again.

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Communications Media 113

AdExchanger

JANUARY 3, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. Sign up here.

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Advertising Marketing 105

AdExchanger

DECEMBER 20, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? More Like “Ehh, I Don’t Know About That” Ad platforms are plowing ahead with AI-based software that is not ready to fill roles previously served by human expertise. Sign up here.

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Fashion Machine Learning Entertainment 109

MNTN

MARCH 8, 2024

Despite the move away from a deluge of new content, TV rewatching is more popular than ever, so our outlook was and continues to be positive. Even without the volume of new releases, people continue to stream. This week the back-and-forth story about the impact of Amazon’s new ad policy on their existing FreeVee service.

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Audience Advertising Media Marketing 111

AdExchanger

DECEMBER 17, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Sign up here. Can You Hear Me Now?

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Conversion Marketing Media 105

AdExchanger

OCTOBER 16, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Not Buying It There’s been a burst of reports about new subscription-based, ad-free social media products. Sign up here. Looking at you, Facebook.)

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Media 117

Digiday

OCTOBER 23, 2023

Seedtag News publishers have long based their business models on a core value proposition: audiences came for the hard news, and advertisers came for the audiences. While the idea is to protect the brand’s image, the repercussions for news media have been profound. Continue reading this article on digiday.com.

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