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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108
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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. It's no wonder this luxury retailer has earned so many loyal fans! A/B Testing.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

” or “What’s the difference between SEO and SEM?” Case study: A retail client implemented cross-channel micro-moment continuity, resulting in a 241% increase in omnichannel conversions and a 53% increase in customer lifetime value. Optimize each step independently with A/B testing.

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How to use micro-moments to capture customer intent in real-time

Martech

Dig deeper: How to build trust and loyalty in retail with reception marketing ‘I-want-to-go’ moments: Being the local solution “I-want-to-go” moments focus on location-based searches like “coffee shop near me” or “best hiking trails nearby.”

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

per click on average, while retail, apparel, travel and hospitality are all less than $.75 There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. 5 Important Landing Page Elements You Should Be A/B Testing.

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Using Google Analytics 4 integrations for insights and media activations

Martech

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . This includes content creators, SEO teams, and web developers. Optimize is an A/B testing and personalization tool.

Media 115
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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

You will be able to determine the email list growth rate with the help of marketing analytics that will give you an insight into the number of leads you have received through each channel, namely social media, SEO and PPC. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. 8) Email Forwarding Rate.