Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Leverage retargeting campaigns across social media platforms to re-engage cart abandoners.

A/B Testing 88

A/B Testing eCommerce Audience Retargeting 88

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

MNTN

JANUARY 3, 2023

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, joined MarTech to discuss why selecting the right target audience is so important, some key data providers of those audiences, and how to successfully launch a campaign. Set the creative rotation weighting or set up an A/B test and you’re all set to go live.

Audience 52

Audience A/B Testing Retargeting Impressions 52

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Why we care. Hit shows on streaming services get the credit for the CTV surge. Matched audiences.

Marketing 78

Marketing A/B Testing Retargeting Audience 78

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Marketing 86

Marketing Real Estate Click Through Rate A/B Testing 86

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Browsers that are already tough on cookies command a significant market share. Dig deeper: 6 data collection tactics for marketing in the cookieless future.

First-Party Cookies 97

First-Party Cookies Cookies Retargeting A/B Testing 97