The Ad Tech Blog

APRIL 26, 2024

Finally, real-time testing and optimization should be implemented. Use A/B testing and other techniques to continuously refine your ads based on user feedback and interaction data. For instance, different images, headlines, or call-to-action buttons might be displayed depending on the user’s past interactions with your brand.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. In addition to its brand solutions, Quantcast is also launching a new module for its free global educational program, the Quantcast Academy.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech

SEPTEMBER 25, 2023

Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage. This helps in content marketing and customer education. A/B testing. How can a digital algorithm help marketing teams get long-overdue credit for their efforts?

Marketing 124

Marketing A/B Testing Machine Learning Finance 124

Martech

MAY 29, 2024

give completely off-base answers), they are built on real-world algorithms, data, and machine-learning techniques that have been around for over 75 years. AI can optimize email campaigns by analyzing user behavior and personalizing content, potentially reducing the need for manual segmentation and A/B testing.

Marketing 122

Marketing Communications A/B Testing Machine Learning 122

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Top verticals include creative, technology, professional/financial services, legal, manufacturing, healthcare, education and travel/hospitality.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Single Grain

JULY 19, 2023

Instead of trendy dancing videos, more viewers demand educational clips. 58% of users prefer watching a short video to learn new skills , and 69% use TikTok for educational purposes. Sans Forgetica is a great example of an educational video ad. When creating ads, ensure your efforts are successful with A/B testing.

Media 73

Media Advertising A/B Testing Education 73

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

NOVEMBER 30, 2023

In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance. Value and Education Educational content tends to perform exceptionally well on YouTube.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Single Grain

MAY 30, 2023

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. This iterative process leads to constant improvement and higher returns on marketing investments.

Agency 52

Agency Marketing SEO Machine Learning 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

JULY 5, 2023

Learning and Education: Questions related to learning new topics, concepts, or skills are also a great fit. We sell fishing supplies, so make sure the blog titles educate our audience on fishing and the equipment they will need. A/B Testing Create a 9-step A/B testing strategy.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? 26) Big Data and Deep Learning.

Marketing 145

Marketing SEO Conversion Audience 145