Martech

OCTOBER 14, 2022

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. She noted that even simple A/B tests could produce some big wins.

A/B Testing 113

A/B Testing Marketing Retail Communications 113

Martech Series

OCTOBER 31, 2022

This transaction will unlock the full potential of the personalization business and enable Kibo to pursue a horizontal growth strategy in verticals outside of retail, such as financial services, travel & hospitality, and telecommunications, as well as to further expand its global footprint.

A/B Testing 52

A/B Testing eCommerce Retail MarTech 52

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences. Emerging Digital Marketing….

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.

Viewability 63

Viewability Healthcare A/B Testing Food 63

illumin

JANUARY 22, 2024

Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.). of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52