A/B Testing Cookies Retail Retargeting 
illumin
JANUARY 22, 2024
Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.). Another important feature of meta ads is retargeting.
Single Grain
AUGUST 8, 2019
How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.
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Lemonads
SEPTEMBER 10, 2020
TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts.
Basis
AUGUST 30, 2022
Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Why the explosion?
Single Grain
APRIL 28, 2020
When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. 13) Uniqlo. 21) Sephora. The Lesson.
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