Martech

OCTOBER 14, 2022

These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships. She noted that even simple A/B tests could produce some big wins.

A/B Testing 124

A/B Testing Marketing Retail Communications 124

Single Grain

MAY 20, 2021

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. A basic marketing trick is running tests to improve conversion rate or other user experience metrics.

SEO 98

SEO Pop-Up A/B Testing Marketing 98

Single Grain

SEPTEMBER 8, 2023

Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns. GA4 is designed with this in mind, providing a robust system that can work efficiently even as the reliance on cookies diminishes. The beauty of A/B testing is its feedback loop with your CRM system.

ROI 98

ROI A/B Testing Marketing SEO 98

illumin

JANUARY 2, 2025

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Users need to give consent to use their information via third-party cookies.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies 115

First-Party Cookies Cookies Retargeting A/B Testing 115

Ad Monsters

OCTOBER 9, 2024

Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies. Navigating Profit Loss and Cookie Phaseout: A Publisher’s Path Forward One primary reason publishers seek to regain control within their ad tech stack is the need to address declining profits.

Ad Tech 116

Ad Tech Non-Profit Cookies A/B Testing 116

Single Grain

MARCH 25, 2020

In this example of brands selling chocolate chip cookies, do you see how these headlines have cancelled each other out? Dive Deeper: * How to Run A/B Tests that Actually Increase Conversions. * 5 Important Landing Page Elements You Should Be A/B Testing. To find out if this is the case for you, conduct an A/B test.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.

A/B Testing 117

A/B Testing Machine Learning Cookies Electronics 117

Martech Series

NOVEMBER 8, 2022

With the looming loss of third-party cookies, brands across the globe face increased pressure to translate in-person engagement into actionable data sets. A/B Testing Performance. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Martech

MAY 8, 2023

When needed, clear your cookies so you are treated as a first-time visitor. They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results.

A/B Testing 120

A/B Testing Audience eCommerce Cookies 120

Martech

MARCH 9, 2023

2022: Zero-party and first-party data , which people suddenly realized they needed to offset the pending loss of third-party cookie information. I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions.

A/B Testing 115

A/B Testing Conversion Audience Marketing 115

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals.

Header Bidding 122

Header Bidding Demand Side Platform A/B Testing Cookies 122

Basis

OCTOBER 11, 2022

Today, I’ll make the case for why advertisers should start testing third-party cookie alternatives early, and explore some of the identity solutions currently available for doing just that. I know, I know: third-party cookie deprecation has been delayed to 2024. Sounds Like a “Future Me” Problem—Why Start Now? Take it slow.

Cookies 95

Cookies A/B Testing Audience Advertising 95

Martech Series

JUNE 14, 2022

The vision for Lexicon is to help publishers succeed without cookies and simplify the increasingly complex identity landscape. Today, publishers rely on third-party cookies for the majority of their programmatic revenue, leaving almost half of their inventory from cookieless browsers under-monetized.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech

JULY 17, 2023

It allows you to customize reports and dashboards and provides advanced segmentation, heatmaps and A/B testing. It allows for intuitive segmenting, A/B testing, custom event tracking, and user behavior insights. In addition to all that, it is easy to use out of the box. Enterprise pricing starts at $833 a month.

A/B Testing 98

A/B Testing SEO Conversion Rate Conversion 98

Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. AI integration and automation represent another significant leap forward.

Click Through Rate 53

Click Through Rate A/B Testing MarTech Mobile Ads 53

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). Of course, bear in mind that audience targeting is a trial-and-error process, so expect a lot of A/B testing and many missed marks before getting it right.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Ad Monsters

APRIL 23, 2024

.” According to Roodman, Yahoo DSP is the only one where you can actually test cookieless environments right now. They have developed the ability to strip out identifiers in real time , not only for cookies but also in apps.

Advertising 105

Advertising A/B Testing Conversion Audience 105

Martech Series

SEPTEMBER 16, 2022

When the data reveals a point of friction, A/B testing can identify better alternatives. Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

MNTN

DECEMBER 18, 2024

MNTN’s particular approach emphasizes the use of CRM-based data and behavioral signals, enabling advertisers to strategically retarget without cookies.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. The result?

Conversion Rate 124

Conversion Rate Cookies A/B Testing MarTech 124

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech Series

OCTOBER 3, 2022

Cookies are a crutch the entire industry needs to move off, and it feels a bit like Y2K all over again, with Google’s cookie deprecation clock moving closer and closer (even with delays) to the end of cookie-based marketing.

MarTech 93

MarTech Marketing SEO ROI 93

YieldBird

JULY 13, 2023

The impending demise of third-party cookies and their multiple delays might make publishers indifferent to the cookieless future. However, it is better to be prepared and seek alternative solutions to manage business in the post-cookie era. And it may be wise to try with Universal IDs. What is Universal ID?

A/B Testing 52

A/B Testing Cookies Audience Education 52

YieldBird

JULY 13, 2023

The impending demise of third-party cookies and their multiple delays might make publishers indifferent to the cookieless future. However, it is better to be prepared and seek alternative solutions to manage business in the post-cookie era. And it may be wise to try with Universal IDs. What is Universal ID?

A/B Testing 52

A/B Testing Cookies Audience Education 52

InMobi

MAY 16, 2017

What started as something very desktop oriented and cookie-dependant, using only static ads creatives and vendor-controlled attribution has now greatly evolved for the current mobile-first landscape. If your user hasn’t been to your app in over two weeks, how can you reactivate these lapsed users and bring them back?

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Single Grain

APRIL 27, 2025

This is why creative optimization and testing are essential for maximizing conversion rates. Multivariate Creative Testing Move beyond simple A/B testing with these sophisticated approaches: Dynamic creative optimization (DCO) : Automatically test multiple creative elements (headlines, images, CTAs) to identify winning combinations.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences.

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Digital Remedy

MAY 31, 2022

The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels. Random Suppressed Groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

illumin

MAY 22, 2024

Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Marketers should, however, be careful not to rely on third-party cookies , since within the next few years, they’ll be entirely eliminated.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Martech

JANUARY 31, 2024

The often-professed love of A/B tests among marketers stems from trying new things. Adapting to change: Leading through marketing disruption If part of your marketing playbook is reliant on data from third-party cookies, you need to adapt to a world without them. Creativity and risk-taking are an essential part of marketing.

Communications 122

Communications A/B Testing Pop-Up Finance 122

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. The regulator body filed against the Privacy Sandbox.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Martech

FEBRUARY 20, 2024

Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Bottom line: Find your sweet spot with CTA While each approach mentioned above has its conversion potential, A/B testing is key to unlocking what works best for you. They meet expectations based on previous user experience.

Click Through Rate 121

Click Through Rate A/B Testing Conversion Audience 121

Basis

MARCH 14, 2023

This could include preparing multiple versions of the same video, editing them to different lengths, and planning to A/B test them to see which lengths perform best. In addition to identifying KPIs early in the planning process, planning for optimizations is another best practice for the early stages of a CTV campaign.

Advertising 98

Advertising A/B Testing Audience Viewability 98