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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. No more endless A/B testing or manual ad tweaking. This is great for conversions, but it might not grab initial attention. Alright, alright, we get it – banner blindness is bad.

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10 Direct Response Marketing Examples

AdvertiseMint

A/B Testing for Direct Response Want to boost your direct response? A/B testing is the secret sauce of a winning direct response campaign. A/B testing means trying two different versions to see which performs better. You can test anything – headlines, images, offers, ad layouts, email content, etc.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Build campaigns for: General newsletters Announcements Promotions Welcome or onboarding series Nurturing drip series Post-purchase Cart abandonment Retargeting Reengagement Customer service Related: How To Use Emails to Convert Customers & Close Leads 4.

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Event Diary - MAU Vegas 2017

InMobi

Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop. A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Build campaigns for: General newsletters Announcements Promotions Welcome or onboarding series Nurturing drip series Post-purchase Cart abandonment Retargeting Reengagement Customer service Related: How To Use Emails to Convert Customers & Close Leads 4.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. Educational resources – Help guides, demos, responsive support teams who train you up with a smile! Mention Mention focuses on social listening – tracking online conversations about your brand. What Automizy’s angle?

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Card sorting.