Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

SEPTEMBER 30, 2019

6 Ways Google Ads Can Boost Your SEO Results. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. The Complete Guide to Local SEO. 4) Test Your Ads for Success. How to Run A/B Tests that Actually Increase Conversions. 6) Don’t Forget Ad Extensions and A/B Testing.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. Let's go through and examine each one. 1) Conversions.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

AUGUST 18, 2020

6 SEO Tactics for Maximum Customer Acquisition. * SEO and marketing tools (if any). The ROI of paid advertising is linear. Therefore, it is essential to leverage other marketing strategies, such as SEO , social media marketing , and email marketing. You should also be A/B testing SEO elements.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. 5 Important Landing Page Elements You Should Be A/B Testing.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization. This guide is for you.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 20, 2019

Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. How to Write Hero Headlines to Skyrocket Click-Through Rates.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

JANUARY 18, 2024

❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions. Improving Click-Through Rate Taking action to increase the click-through rate of your YouTube videos is important because it directly influences how often your videos are recommended and viewed on the platform.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

AdvertiseMint

JUNE 27, 2023

Moz gets new customers by making good content about Search Engine Optimization (SEO). The multi-advertiser case study conducted by Adobe revealed that the utilization of multi-product ads could result in certain benefits: The click-through rate (CTR) has improved significantly, with an increase ranging from 50% to 300%.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Click-Through Rate. How to Decide What SEO Tests to Run. *

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

DECEMBER 5, 2023

A/B Testing Tools : Optimizely or VWO, with AI features, can automatically test different variations of web pages to identify which version converts the best. 3) Research Keywords and Interests with AI Keyword research is a critical component of any successful SEO strategy, and AI can significantly enhance this process.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. Incorporate more keywords and SEO optimization. If they have a strong and loyal following, you should get a pretty good ROI.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. The Future of SEO: How AI and Machine Learning Will Impact Content.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

JULY 26, 2023

Here’s how you can maximize your return on investment (ROI): Implement pay-per-click advertising: With PPC , you only pay when a user clicks on your ad, making it a cost-effective solution for many businesses. Dive Deeper: What Is the Difference Between SEM and SEO?

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

AUGUST 27, 2019

But people who do are still generating incredible results through cold emails. They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

OCTOBER 1, 2020

At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. We’re going to take you step by step through the blog post audit process that we use to maximize success on our own content. That’s where the blog post audit comes in. Visitor Connections.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. The campaign generated a 65% click-through rate and a 33.6%

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

Diversification of SEO Strategies Traditional search engine optimization has been heavily focused on Google, obviously, given its dominant market share. Plus, of course, the usual suspects that work for Bing at least: Semrush: Semrush is a comprehensive SEO tool that offers keyword research, site audits, competitor analysis, and more.

Marketing 52

Marketing SEO Non-Profit Fashion 52