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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. Ad engagement woes: Low click-through rates (CTRs) send a clear message to advertisers: “Take your business elsewhere!” Be a thought leader in the DCO space!

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

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Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Spoton Digital Media

At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Select advertising channels and social media platforms your audience uses most, and go there. What digital platforms do they use?

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. As programmatic brand advertising has grown so has the complexity for marketers.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. It aims to provide solutions for an audience to gain their attention and loyalty. Content Marketing Content marketing means creating and sharing valuable online material to attract and keep buyers. Content builds awareness and trust for brands.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.