Launch-Worthy Best Practices For a Paid Search Marketer’s First CTV Campaign
MNTN
JUNE 27, 2022
Affordable Video Creative: Gone are the days of relying on expensive creative agencies to get video assets. Broad audiences allow for upper-funnel prospecting, while retargeting can reach those lower funnel audiences. A/B Test to Find What Works: A/B testing is an essential part of a well-rounded paid search strategy.
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